# Socially Conscious Cotton Clothing Buyfriend's 100% Organic Tees Promote Ethical Fashion By Andrew Robertson | Published 2012-03-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/organic-cotton-t-shirts References: [buyfriend.dk](http://buyfriend.dk/windmill) & [buyfriend.dk](http://buyfriend.dk/t-shirts-l) When one hears the words "fair trade" and "organic" the tendency is to associate those terms with produce and coffee. Danish designers Buyfriend are taking the ethical and eco-friendly approach that has been surrounding the food market and applying it to their clothing line with their [100% organic cotton t-shirts](https://www.trendhunter.com/trends/organic-cotton). A sparrow, a tree and a Danish windmill are just a few of the tastefully charming prints that complement the white organic cotton t-shirts while the "Scandinavian unisex" fit allows both men and women to sport these fashionable tops. Made in either Africa or Tanzania under [fair trade conditions](https://www.trendhunter.com/trends/breathable-materials), the organic cotton t-shirts by Buyfriend not only make for an attractively subtle contribution to any wardrobe, but they also support the workers and laborers that work hard in order to make fashionable apparel possible. **Contact Information** Buyfriend [website](http://buyfriend.dk/) Buyfriend on [Facebook](https://www.facebook.com/buyfriend) Buyfriend on [Twitter](https://twitter.com/#!/buyfriendshop/) ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Ethical Fashion:** Disruptive innovation opportunity: Explore alternative materials and production methods that are sustainable and socially responsible. - **Fair Trade:** Disruptive innovation opportunity: Develop supply chains that ensure fair compensation and working conditions for workers in the fashion industry. - **Organic Clothing:** Disruptive innovation opportunity: Create apparel using organic materials that are free from harmful chemicals and pesticides. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Integrate sustainability practices into the fashion industry to address environmental and social concerns. - **Textile:** Disruptive innovation opportunity: Explore eco-friendly alternatives to conventional textile production, such as using recycled materials or implementing sustainable dyeing processes. - **Retail:** Disruptive innovation opportunity: Embrace ethical and sustainable fashion as a selling point to attract socially conscious consumers and differentiate from competitors. ## Related on Trend Hunter - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Sustainable Flannel Shirts](https://www.trendhunter.com/trends/cloud-flannel.md) - [Organic Cotton Bedding Lines](https://www.trendhunter.com/trends/yumeko.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md) - [Ethical Premium Bedding](https://www.trendhunter.com/trends/linen-reform.md)