# Organic Sneakers in Amsterdam Veja Collection By Christine Phung By laia martinell | Published 2008-01-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/organic-cool-new-veja-collection-by-christine-phung References: [veja.fr](http://www.veja.fr) Trend Hunter covered the launch of [Veja](http://www.veja.fr)in 2006, the first organic sneakers made out from organic cotton from Brazil, natural latex from the Amazon Forest and ecological leather. From that time, an enormous number of brands have followed the lead of ecology to sell more; but Veja has kept true to its origins and believing in a sustainable future, becoming one of the hottest sneakers for teenage bohos in Paris today. Since I really like this brand, I could not stop me from highlighting the launch of an [exclusive collection](https://www.trendhunter.com/trends/sustainable-sneaker-collection) from French designer Christine Phung. Full of fun and electric colours, it is only sold at its shop in Amsterdam. Worth a trip! ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 82% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Organic Sneakers:** Disruptive innovation opportunity: Explore ways to create and market sustainable footwear made from organic materials. - **Ecological Fashion:** Disruptive innovation opportunity: Develop eco-friendly clothing collections that appeal to consumers concerned about sustainability. - **Exclusive Collaborations:** Disruptive innovation opportunity: Form partnerships with designers to create limited-edition collections that generate excitement and exclusivity. ### Sectors Adopting This - **Footwear:** Disruptive innovation opportunity: Integrate sustainable practices and materials into the production of footwear to meet the growing demand for eco-friendly options. - **Fashion:** Disruptive innovation opportunity: Embrace sustainable fashion practices to meet the needs of environmentally conscious consumers and drive industry-wide change. - **Retail:** Disruptive innovation opportunity: Curate exclusive collaborations with designers to create unique shopping experiences that attract customers and drive sales. ## Related on Trend Hunter - [Hand-Stitched Artisanal Sneakers](https://www.trendhunter.com/trends/sashiko-gals-1.md) - [Eco Cactus Leather Sneakers](https://www.trendhunter.com/trends/mercer-rerun-sneaker.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [Eco-Friendly Sneaker Constructions](https://www.trendhunter.com/trends/melissa-1.md) - [Inaugural Sustainable Sneaker Collections](https://www.trendhunter.com/trends/sustainable-sneaker-collection.md) - [Breathable Eco-Friendly Sneakers](https://www.trendhunter.com/trends/contour-zero.md) - [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md) - [Sustainable Open-Style Sneaker Designs](https://www.trendhunter.com/trends/keen-uneek-360.md)