# Convenience Store Brand Juices 7-Eleven's 7-Select Go!Smart Launched Organic, Cold-Pressed Juices By Laura McQuarrie | Published 2018-01-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-cold-pressed-juices References: [foodbusinessnews.net](http://www.foodbusinessnews.net/articles/news_home/New-Product-Launches/2018/01/7Eleven_debuts_organic_coldpre.aspx?ID={AC159AB0-0DA1-4CCC-BD77-94BFA63F6D3D) Under its [7-Select Go!Smart private brand](https://www.trendhunter.com/trends/7eleven-deal), 7-Eleven is introducing an all-new line of better-for-you organic, cold-pressed juices. Convenience stores are commonly stocked with sodas, energy drinks and other unhealthy options. However, these new cold-pressed juices have the potential to catch the eyes of the health-conscious consumer who appreciates enjoying a non-GMO, certified fair trade, gluten-free and vegan drink that is and free of additives and added sugars. The 7-Select Go!Smart organic, cold-pressed juices made with [whole fruits and vegetables](https://www.trendhunter.com/trends/clean-juice-menu) are being introduced in four varieties: Clean & Green, Tropical Glow, Restoration Red and Berry & Bright. Some of the nourishing ingredients included in these beverages include familiar superfoods like acai, as well as others like the bilberry that may be new to consumers. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 88% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Cold-pressed Juice:** The rise of organic and healthier beverage alternatives in convenience stores, such as cold-pressed juices made from whole fruits and vegetables. - **Private Branding:** The introduction of organic, fair trade, and vegan beverages under private brand labels in convenience stores targeting health-conscious consumers. - **Superfood Ingredients:** The increasing use of superfood ingredients, like acai and bilberry, in cold-pressed juices and other beverages in the convenience store industry. ### Who This Affects Most - **Convenience Store:** The convenience store industry is shifting towards healthier beverage options as customers become increasingly health-conscious, leading to the introduction of cold-pressed juices and other organic beverages. - **Beverage:** The beverage industry is expanding its offerings to appeal to more health-conscious consumers, with cold-pressed juices and other organic beverages becoming more popular. - **Private Label:** The private label industry is seeing opportunities to market organic, fair trade, and vegan beverages to consumers, such as the introduction of 7-Eleven's 7-Select Go!Smart organic cold-pressed juices. ## Related on Trend Hunter - [Convenience Store-Branded Beverage Lines](https://www.trendhunter.com/trends/fusion-energy.md) - [Wholesale Healthy Juices](https://www.trendhunter.com/trends/pressed-juicery-2.md) - [Better-For-You Slushie-Style Drinks](https://www.trendhunter.com/trends/slushiestyle-drinks.md) - [Organic USDA-Certified Juices](https://www.trendhunter.com/trends/clean-juice-1.md) - [Energizing Coconut Juices](https://www.trendhunter.com/trends/vita-coco-coconut-juice.md) - [Organic Green Juice Beverages](https://www.trendhunter.com/trends/organic-cold-pressed-green-juice-beverage.md) - [Extravagant Flavor Super Juices](https://www.trendhunter.com/trends/coldpress-juices.md) - [Convenience Brand Sports Drinks](https://www.trendhunter.com/trends/replenish-caffeine-sports-drink.md) - [Cold-Pressed Drink Lineups](https://www.trendhunter.com/trends/coldpressed-drinks.md)