# Citrusy Cold Brew Teas ITO EN's Organic Cold Brew Mandarin Orange is Tangy, Clean and Smooth By Laura McQuarrie | Published 2018-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-cold-brew References: [bevnet](https://www.bevnet.com/news/2018/ito-en-debuts-new-flavors-matcha-love-teas-tea-organic-winter-fancy-food-show) & [itoen](https://www.itoen.com/ready-to-drink/ice-steeped-coldbrew) At the Winter Fancy Food Show, [ITO EN](https://www.trendhunter.com/trends/vegetable-beverages) unveiled its [TEAS](https://www.trendhunter.com/trends/celestial-seasonings-sleepytime-biotin-beauty-rest)’ TEA Organic Cold Brew Mandarin Orange, which offers a refreshing new way for consumers to enjoy the taste of premium green tea in a ready-to-drink format. The premium brewed whole leaf green tea is said to have a clean, smooth finish with the taste of tangy citrus. The ice-steeping process of preparing tea is said to bring out the subtle flavors of the tea, as well as its natural sweetness, appealing to the tea lover with a refined palate. Cold-brewed tea also contains less caffeine and more antioxidants than hot-brewed tea, which makes it all the more appealing to the discerning tea drinker. Alongside the rise of cold-brewed coffee, consumers are looking to explore [cold brew tea](https://www.trendhunter.com/trends/southland-reserve-cold-brew-tea) for its purity, especially as an alternative to sugar-laden sodas and juices. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 65% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Cold Brew Tea:** Cold-brewed tea is becoming increasingly popular due to its purity and natural sweetness, offering a new way for tea lovers to enjoy their favorite drink. - **Citrus Flavors:** Citrus flavors are emerging as a popular trend in the tea industry, offering a refreshing and tangy twist to traditional tea flavors. - **Health-conscious Beverages:** Health-conscious consumers are gravitating towards cold-brewed teas for their lower caffeine content and higher antioxidant levels, creating new opportunities for the beverage industry. ### Who This Affects Most - **Beverage Industry:** The rise of cold-brewed teas presents a disruptive innovation opportunity for the beverage industry to capitalize on the growing demand for healthier and more flavorful drinks. - **Tea Industry:** Tea companies can take advantage of the trend towards citrus flavors and cold-brewing methods to create unique and refreshing products that appeal to a wider consumer base. - **Health Food Industry:** The health benefits of cold-brewed teas, such as lower caffeine content and higher antioxidant levels, offer a disruptive innovation opportunity for the health food industry to market and promote these beverages as a healthy alternative to sugary drinks. ## Related on Trend Hunter - [Cold Brewed Canned Teas](https://www.trendhunter.com/trends/beachball.md) - [Beverage-Boosting Tea Sachets](https://www.trendhunter.com/trends/tea-forts-cold-brew.md) - [Brew Tea Starter Kits](https://www.trendhunter.com/trends/brew-tea-starter-kit.md) - [Refreshingly Exotic Cold Teas](https://www.trendhunter.com/trends/cold-brew-tea-flavors.md) - [Vibrant Citrus Iced Teas](https://www.trendhunter.com/trends/blood-orange-iced-tea.md) - [Cold Brew Lemon Teas](https://www.trendhunter.com/trends/cold-brew-black-tea.md) - [Exotically Flavored Cold-Brew Teas](https://www.trendhunter.com/trends/kaytea-mango-yuzu.md) - [Boozy Green Tea Refreshments](https://www.trendhunter.com/trends/citrus-green-tea.md) - [Cold Brewed Cafe Refreshments](https://www.trendhunter.com/trends/cold-brew-drink.md)