# Coffee Softdrinks JavaPop Organic Coffee On-The-Go By Anton M. Steeman | Published 2008-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-coffee-softdrink-javapops-organic-coffee-on-the-go References: [newscom](http://www.newscom.com/cgi-bin/members/) & [bestinpackaging.blogspot](http://bestinpackaging.blogspot.com/) Who, besides the British who have their tea, is able to start the work day without that much-needed shot of caffeine? That being said, who has time to brew a nice fresh cup of coffee? In recent years, the US consumer market for on-the-go coffee exploded. Most beverage manufacturers hastily introduced, with or without fantastic packaging, coffee-based products, to supply the busy consumer with “fresh brewed” coffee in the morning. Other companies introduced iced-coffee to the market. Few rolled out a trial for “coffee-soda”, a carbonated coffee drink. [Coca-Cola](https://www.trendhunter.com/trends/cocacola-with-coffee-zero) was the first with its BlaK, a stimulant based on the original Coca-Cola recipe with, according to the manufacturer, natural flavourings and real coffee. The low carbonated, low calorie drink was intended to attract adult consumers. Coca-Cola denied that BlaK was only a matter of getting used to the taste and that it was in fact made from real coffee-essence. It soon turned out that the soft drink was nothing more than cola with additional flavours and an extra dose of caffeine. A blooper. Completely different is the story of JavaPop. With a growing push for organic products, JavaPop Inc., wanted to introduce a healthy alternative for the ready-to-drink coffee market. JavaPop came up with the first organic, certified [Fair Trade](https://www.trendhunter.com/trends/tcho-lemon-twist) coffee soft drink. A carbonated, dairy free, 100% natural coffee drink. JavaPop is sweetened by certified organic pure cane sugar, free of finely refined sugars, chemicals, preservatives, artificial colouring and flavouring. The product comes in five tastes: Espresso, Vanilla, Mocha, Hazelnut and Caramel and uses as basis the coffee beans from [Green Mountain](https://www.trendhunter.com/trends/teenage-mutant-ninja-turtles-pizzeria) Coffee Roasters and freshly squeezed pure cane sugar juice. The product is organic and the packaging is made from 100% recycled basis material. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 36% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Organic Coffee Drinks:** Organic, certified Fair Trade coffee soft drinks are disrupting the ready-to-drink coffee market. - **Carbonated Coffee Drinks:** Carbonated coffee drinks are a new trend in the beverage industry, providing consumers with a new way to enjoy coffee. - **Natural Sweeteners:** Products sweetened by certified organic pure cane sugar instead of refined sugars are gaining popularity in the market. ### Who This Affects Most - **Beverage Industry:** The beverage industry is being disrupted by new coffee-based products like organic coffee drinks and carbonated coffee drinks. - **Organic Food Industry:** The organic food industry is set to benefit from the growing demand for organic and certified Fair Trade coffee drinks like JavaPop. - **Sustainable Packaging Industry:** As more companies strive to create environmentally-friendly products, the sustainable packaging industry is growing, paving the way for 100% recycled materials like the packaging used by JavaPop. ## Related on Trend Hunter - [Coffee-Based Energy Drinks](https://www.trendhunter.com/trends/java-monster-cold-brew.md) - [Coffee-Infused Sodas](https://www.trendhunter.com/trends/cocacola-with-coffee1.md) - [Nutritious Ready-To-Drink Coffee Lines](https://www.trendhunter.com/trends/javvy-coffee.md) - [Juicy Coffee Sodas](https://www.trendhunter.com/trends/comeback-coffee-soda.md) - [Nostalgic Fizzy Refreshments](https://www.trendhunter.com/trends/mister-pop.md) - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [Clean Caffeine Beverages](https://www.trendhunter.com/trends/plant-press.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Nutritious Canned Lattes](https://www.trendhunter.com/trends/canned-latte.md)