# Ultra-Hydrating Coconut Waters Harmless Harvest Organic Coconut Water With Aloe Pulp is Flavorful By Michael Hemsworth | Published 2023-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-coconut-water References: [bevnet](https://www.bevnet.com/news/2023/harmless-harvest-introduces-organic-coconut-water-with-aloe-pulp) & [harmlessharvest](https://harmlessharvest.com/)  The [Harmless Harvest](https://www.trendhunter.com/trends/radiant-greens-organic-smoothie) Organic Coconut Water With Aloe Pulp is an ultra-hydrating refreshment that harnesses the benefits of both namesake ingredients for impressive results. The drink is formulated with freshly harvested coconut water along with aloe vera that work together to offer great hydration results. Featuring no added sugar, the drink is packed with [naturally occurring electrolytes](https://www.trendhunter.com/trends/raw-hydrate), has been minimally processed to maintain its flavor and is [lightly pink](https://www.trendhunter.com/trends/raw-organic-coconut-water) due to the reaction of the natural ingredients with light. Vice President of Innovation at Harmless Harvest spoke on the Harmless Harvest Organic Coconut Water With Aloe Pulp drink saying, "We’re confident that the benefits of aloe vera pulp coupled with Harmless Harvest’s great tasting organic coconut water base will excite our customers and address the demand for a better-for-you option in the functional beverage space.” ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 72% | Activity: 92% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Functional Beverages:** There is a growing trend for functional beverages that offer added health benefits beyond hydration, which presents an opportunity to create more innovative and unique beverage products. - **Naturally Occurring Electrolytes:** Consumers are seeking out beverages that contain naturally occurring electrolytes and ingredients as they continue to prioritize health and wellness, causing a shift away from sugary and artificial beverages. - **Alternative Hydration Sources:** As consumer awareness around sustainability grows, there is a rising trend for alternative hydration sources beyond bottled water, giving rise to new and innovative products that can address this need. ### Where This Applies - **Health and Wellness:** The health and wellness industry can incorporate this trend by creating unique functional beverage products that prioritize natural and organic ingredients to appeal to consumers looking for healthier options for hydration. - **Beverage:** The beverage industry can capitalize on the trend towards alternative hydration sources by creating innovative and sustainable products that offer unique flavors and benefits beyond plain water. - **Sustainability:** As consumer preferences shift towards more sustainable products, there is an opportunity for the sustainability industry to create products that address the need for alternative hydration sources that are eco-friendly and easy to access. ## Related on Trend Hunter - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md) - [Tropical Coconut Beverages](https://www.trendhunter.com/trends/pia-colada-with-pulp.md) - [Chocolate Coconut Waters](https://www.trendhunter.com/trends/coconut-water-with-chocolate.md) - [Modernized Coconut Water Brands](https://www.trendhunter.com/trends/coconut-water-brand.md) - [Well-Blended Green Smoothies](https://www.trendhunter.com/trends/radiant-greens-organic-smoothie.md) - [CBD-Infused Coconut Waters](https://www.trendhunter.com/trends/coconut-water-cbd.md) - [Tropical Probiotic Beverages](https://www.trendhunter.com/trends/pineapple-coconut-probiotic-water.md) - [Pink-Hued Coconut Water](https://www.trendhunter.com/trends/raw-organic-coconut-water.md) - [Energizing Coconut Juices](https://www.trendhunter.com/trends/vita-coco-coconut-juice.md)