# Specialty Chocolate Cakes This Cakery Makes Decadent Vegan & Organic Chocolate Desserts By Laura McQuarrie | Published 2014-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-chocolate-dessert References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/02/hot-cakes-molten-chocolate-cakery.html) & [getyourhotcakes](http://www.getyourhotcakes.com/products/vegan-dark-chocolate/) The Hot Cakes Molten Chocolate Cakery's signature product are its take ‘n bake [molten chocolate cakes](https://www.trendhunter.com/trends/molten-chocolate-cups), which are offered in [vegan and organic chocolate dessert](https://www.trendhunter.com/trends/cinnaholic-holiday-menu) options to make sure that everyone can indulge, no matter their diet. In developing a new identity for the cakery, founder Autumn Martin imagined that it would become "The high-end, organic, earthy northwest confections brand that people admire for its beauty first, and are pleasantly surprised when they discover the quality of flavor." The [pre-mixed vegan and organic cake mixes](https://www.trendhunter.com/trends/cinnamon-swirl-coffee-cake-mix) are prepared so that the batter is ready to go, and all you have to do is put the jars in the oven for about 20 minutes before a hot cake is ready to snack on. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 31% | Activity: 61% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Vegan Chocolate Desserts:** Opportunity to cater to the growing demand for vegan sweets and desserts. - **Organic Dessert Options:** Chance to tap into the market of health-conscious consumers seeking organic desserts. - **Convenience Baking Products:** Potential to create and market pre-mixed cake mixes for quick and easy baking. ### Who This Affects Most - **Specialty Food:** Potential for expansion and innovation within the specialty food industry, specifically in the area of vegan and organic desserts. - **Baking and Pastry:** Opportunity to disrupt the traditional baking industry by offering convenient and high-quality baking products like pre-mixed cake mixes. - **Catering and Events:** Opportunity to cater to the needs of catering businesses and events by providing vegan and organic dessert options. ## Related on Trend Hunter - [Textural Plant-Based Chocolate Cakes](https://www.trendhunter.com/trends/2foods-gteau-chocolate.md) - [Ready-to-Bake Cupcake Batters](https://www.trendhunter.com/trends/bunnie-cakes.md) - [Elegant Cake Kits](https://www.trendhunter.com/trends/flourless-dark-chocolate.md) - [Vegan Caterpillar-Shaped Cakes](https://www.trendhunter.com/trends/vegan-caterpillar-cakes.md) - [Gourmet Cake Mixes](https://www.trendhunter.com/trends/gourmet-baking-mixes.md) - [Miniature Raw Truffle Treats](https://www.trendhunter.com/trends/mini-raw-truffle-cake.md) - [Indulgent Plant-Based Ganaches](https://www.trendhunter.com/trends/vegan-ganache.md) - [Health-Focused Plant-Based Baking Mixes](https://www.trendhunter.com/trends/plantbased-baking-mix.md) - [Premium Vanilla Cake Kits](https://www.trendhunter.com/trends/vanilla-cake-kit.md)