Anchor Dairy Organic carbonzero Certified Butter is Non-GMO
Michael Hemsworth — April 22, 2022 — Marketing
References: anchordairy & foodbev
The Anchor Dairy Organic carbonzero Certified Butter is a product that focuses on sustainability.
The butter is characterized by its carbon-zero profile that has been audited and certified through Toitū Envirocare to verify the carbon emissions claims of the product. The butter is completely non-GMO, certified USDA organic, and free from synthetic pesticides, fertilizers, hormones and antibiotics.
Fonterra Americas Marketing Communication Manager Megan Patterson commented on the new product saying, "We’re excited to celebrate Earth Month with the launch of our Organic carbonzero Certified Butter. Not only does it taste great, but our butter can help everyday consumers live a more sustainable life. With sustainability and the environment a core pillar of the Fonterra brand, we’re thrilled to be amongst the first companies to offer US consumers a carbon zero butter option.”
The butter is characterized by its carbon-zero profile that has been audited and certified through Toitū Envirocare to verify the carbon emissions claims of the product. The butter is completely non-GMO, certified USDA organic, and free from synthetic pesticides, fertilizers, hormones and antibiotics.
Fonterra Americas Marketing Communication Manager Megan Patterson commented on the new product saying, "We’re excited to celebrate Earth Month with the launch of our Organic carbonzero Certified Butter. Not only does it taste great, but our butter can help everyday consumers live a more sustainable life. With sustainability and the environment a core pillar of the Fonterra brand, we’re thrilled to be amongst the first companies to offer US consumers a carbon zero butter option.”
Trend Themes
1. Carbon-neutral Foods - The trend is for food products to be carbon-zero certified and audited for sustainability by third-party organizations like Toitū Envirocare.
2. Organic Food Certifications - Organic food certifications like USDA organic ensure a food product is free from synthetic pesticides, fertilizers, hormones, and antibiotics creating an opportunity for companies that can meet these certifications to create a quality differentiator.
3. Non-gmo Foods - The trend towards non-GMO foods is growing as more consumers seek out food that avoids genetically modified organisms or ingredients that are not naturally occurring creating an opportunity for companies that can meet such demands.
Industry Implications
1. Food Manufacturing - This trend opens up opportunities in the food manufacturing industry to engineer food products that mitigate carbon emissions and meet organic farming criteria not only for butter but for other food items as well.
2. Sustainability Consulting - The certification process for carbon-zero foods requires the assistance of third-party auditors, making an opportunity for firms that specialize in sustainability or carbon-neutrality certifications
3. Retail - Retailers looking to align themselves with the growing trend of consumers seeking sustainable food products can source and add various carbon-zero certified and organic products to their inventory to appeal to these consumers.
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