# Health-Conscious Organic Candies Wholesome Boasts Recognizable Ingredients in Its On-the-Go Treats By Kalin Ned | Published 2018-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-candies References: [mindbodygreen](https://www.mindbodygreen.com/articles/sweets-can-be-part-of-a-well-balanced-lifestyle) & [wholesomesweet](http://wholesomesweet.com/) Health-focused company [Wholesome](https://www.trendhunter.com/trends/wholesome-lab-co) offers consumers a wide flavorful selection of organic candies that fuses good taste with a natural diet. From best sellers like Gummy Bears and Organic Jelly Beans to bunny-shaped lollipops and classic [sour worms](https://www.trendhunter.com/trends/sour-blobs1), Wholesome has products that are "shockingly delicious." The company boasts options of organic candies that are gluten-free and allergy-safe, as well as some vegan options for those with dietary restrictions. Select products are [Halloween or Valentine's Day-themed](https://www.trendhunter.com/trends/yumearth-valentines-day), as the health-conscious company embraces the holiday spirit. Recently, Wholesome launched new editions to its organic candies family, including the Cinnamon Organic Bears, the Organic DelishFish and the Organic Fruit Chews. With no artificial colors and a GMO-free recipe, Wholesome's line-up of sweets will definitely appeal to the snaky and holistic consumer. Photo Credits: Melanie McGregor, Miachel Breton, Wholesome ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 82% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Organic Candies:** Disruptive innovation opportunity: Develop new flavors and variations of organic candies to cater to the growing health-conscious consumer market. - **Gluten-free Sweets:** Disruptive innovation opportunity: Create a range of gluten-free sweets that offer indulgence without compromising on taste or dietary restrictions. - **Holistic Snacks:** Disruptive innovation opportunity: Design holistic snack options that combine natural ingredients, great taste, and allergy-safe certifications. ### Industries Being Reshaped - **Confectionery:** Disruptive innovation opportunity: Use organic and natural ingredients to create a new line of confectionery products that prioritize health and wellness. - **Food Manufacturing:** Disruptive innovation opportunity: Develop new production methods and technologies to produce organic candies and gluten-free sweets at scale. - **Snack Foods:** Disruptive innovation opportunity: Introduce a range of holistic snack foods that meet the demands of health-conscious consumers looking for natural and allergy-safe options. ## Related on Trend Hunter - [Low-Sugar Plant-Powered Candies](https://www.trendhunter.com/trends/yumy-candy.md) - [Gut-Friendly Candy Products](https://www.trendhunter.com/trends/savvy-sweets.md) - [Organic Allergen-Free Candies](https://www.trendhunter.com/trends/yumearth-candies.md) - [Free-From Halloween Candies](https://www.trendhunter.com/trends/yumearth-sour-littles.md) - [Flavorful Good-For-You Sour Gummies](https://www.trendhunter.com/trends/shameless-snacks.md) - [Organic Nut-Based Candies](https://www.trendhunter.com/trends/candy-pieces.md) - [Flavor-Enhanced Healthy Gumdrops](https://www.trendhunter.com/trends/healthy-gumdrops.md) - [Functional Low-Sugar Candies](https://www.trendhunter.com/trends/oomph-sweets-chews.md) - [Festive Free-From Candy Collections](https://www.trendhunter.com/trends/yumearth-holiday-range.md)