# Oil-Based Vegan Butters Trader Joe’s Organic Buttery Plant-based Spread Contains Palm Fruit Oils By Katherine Pendrill | Published 2023-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-buttery-plantbased-spread References: [traderjoes](https://www.traderjoes.com/home/products/pdp/organic-buttery-plant-based-spread-075762)  [Trader Joe's](https://www.trendhunter.com/trends/vegan-buttery-spread) has managed to crack the code on the perfect vegan butter with its new Organic Buttery Plant-Based Spread. While there are a number of [plant-based butters](https://www.trendhunter.com/trends/unbutter) on the market, many lack the supremely smooth texture and deliciously creamy flavor of real butter. However, Trader Joe’s Organic Buttery Plant-Based Spread manages to strike this perfect balance without using any dairy-based ingredients. Trader Joe’s Organic Buttery Plant-Based Spread is made from a carefully calibrated mix of organic coconut, sunflower, canola, flaxseed, and sustainably-sourced palm fruit oils. A touch of salt is then added to create the perfect butter-like spread for everything from breakfast bagels to dinner rolls. Best of all, the new spread is not only vegan, but also [dairy-free, soy-free, gluten-free](https://www.trendhunter.com/trends/nextgeneration-plantbased-butter), and kosher. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 49% | Activity: 69% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Oil-based Vegan Butters:** An increasing demand for vegan plant-based alternatives prompts the innovation opportunity to create dairy-free, meat-free and allergy-free products as consumer preferences shift to animal-free options - **Sustainable Sourcing of Raw Materials:** The rising public scrutiny on the environmental footprint of ingredient sourcing creates an opportunity to showcase the sustainability of materials used in manufacturing - **Clean Label Foods:** The popularity of clean label foods which are free of any artificial additives creates an opportunity for innovation in product development by using only natural ingredients ### Who This Affects Most - **Dairy-free Industry:** The innovation opportunities for the emergence of the dairy-free industry as consumers shift their preference to plant-based, vegan, and natural food products - **Plant-based Industry:** The increasing demand for healthier and eco-friendly food options would drive more investments in plant-based food and alternatives to animal-based products - **Sustainable Agriculture Industry:** The innovation opportunities in the sustainable agriculture industry by implementing environmentally sound practices and the use of renewable resource technologies in crop cultivation ## Related on Trend Hunter - [Spreadable Vegan Butters](https://www.trendhunter.com/trends/vegan-buttery-spread.md) - [Vegan Brioche Breads](https://www.trendhunter.com/trends/vegan-brioche-loaf.md) - [European-Style Plant-Based Butters](https://www.trendhunter.com/trends/plant-butter-spread.md) - [Sustainable Dairy-Free Spreads](https://www.trendhunter.com/trends/flora-plant-btter-spreadable.md) - [Organic Vegan Nacho Dips](https://www.trendhunter.com/trends/organic-vegan-nacho-dip.md) - [Buttery Plant-Based Spreads](https://www.trendhunter.com/trends/wesson-plant-butters.md) - [Dairy-Free Sour Creams](https://www.trendhunter.com/trends/vegan-sour-cream-alternative.md) - [Realistic Plant-Based Butters](https://www.trendhunter.com/trends/beleaf-plantbetter.md) - [Dairy-Free Coconut Milks](https://www.trendhunter.com/trends/organic-nondairy-coconut-beverage.md)