# Ornate Organic Cosmetic Branding The ESSENSUAL Organic Body Lotions is Conceptually Enriching By Michael Hemsworth | Published 2017-04-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/organic-body-lotions References: [packageinspiration](http://www.packageinspiration.com/essensual-organic-body-lotion.html/) & [behance.net](https://www.behance.net/veniselee) Designed by Venise Lee, the ESSENSUAL Organic Body Lotions are a conceptual lineup of moisturizers that highlight the use of [natural ingredients](https://www.trendhunter.com/trends/folie) in order to convey freshness and versatility to the consumer. The cosmetic industry has experienced somewhat of a backlash in recent years as many consumers turn to at-home preparations and [natural options on the market](https://www.trendhunter.com/trends/innersense-body-care) as a rebellion against chemical ingredients. This is bringing about a shift in the market that sees many major labels bringing out more natural options that are free of synthetic and processed ingredients. The ESSENSUAL Organic Body Lotions highlight a very [bold branding aesthetic](https://www.trendhunter.com/trends/fruit-bliss) that puts ingredients and chromatic pops on display in order to convey freshness, fun and quality to the discerning consumer shopper. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 54% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural Cosmetic Formulations:** As consumers turn to natural options, the cosmetic industry has the opportunity to develop and market more products with organic ingredients and free of synthetic and processed components. - **Bold and Chromatic Branding:** Cosmetic brands can shift towards more bold and chromatic branding to convey freshness, fun, and quality to consumers, as seen in the ESSENSUAL Organic Body Lotions. - **At-home Preparations:** As more consumers turn to at-home preparations, businesses can tap into this trend to offer DIY cosmetic kits with natural ingredients and instructions. ### Industries Being Reshaped - **Natural Cosmetics:** Companies within the natural cosmetics industry have the opportunity to innovate their product offerings and become market leaders in response to the current trend of natural options. - **Packaging Design:** Design firms specializing in cosmetic packaging can take inspiration from bold and chromatic branding to create unique and eye-catching packaging for various beauty products. - **At-home Beauty Kits:** Entrepreneurs can capitalize on the trend of at-home preparations and provide consumers with DIY cosmetic kits that contain natural ingredients and instructions for personalized formulations. ## Related on Trend Hunter - [Sensorial Bodycare Duos](https://www.trendhunter.com/trends/baude.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Sensorial Personal Care Products](https://www.trendhunter.com/trends/osana-naturals.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Organic Gradient Sunscreens](https://www.trendhunter.com/trends/sunscreen-packaging-designs.md) - [Coastal-Inspired Personal Care Sets](https://www.trendhunter.com/trends/personal-care-set.md) - [Aromatic Treatment Lotions](https://www.trendhunter.com/trends/the-body-lotion-by-necessaire.md) - [Body Care Rebranding Initiatives](https://www.trendhunter.com/trends/tree-hut1.md) - [Fragrance-Forward Bodycare](https://www.trendhunter.com/trends/borntostandout-body-care.md)