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# Aromatic Blood Orange Teas
This Organic Blood Orange Rooibos Herbal Tea Blend is Tangy and Citrusy

By Katherine Pendrill | Published 2021-02-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/organic-blood-orange-rooibos-herbal-tea-blend
References: [traderjoes](https://www.traderjoes.com/digin/post/organic-blood-orange-rooibos-herbal-tea-blend)

If you're looking for a caffeine-free beverage to get you through long afternoons, [Trader Joe’s](https://www.trendhunter.com/trends/cold-brew-black-tea) new Organic Blood Orange Rooibos Herbal Tea Blend is the perfect drink option.

Rooibos is one of the most unique types of teas because it is naturally caffeine-free and it has a distinctly earthy, full-bodied, and aromatic profile. Trader Joe’s describes its new Organic Blood Orange Rooibos Herbal Tea Blend as playing "to Rooibos’s natural strengths by adding in a blend of dried hibiscus, rose hips, orange peel, and a bit of orange oil to give a decidedly citric, tangy, and refreshing character." The result is a perfect tea for any time of day and can even be served over ice during the warm summer months.

Image Credit: Trader Joe's

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 14% | Activity: 7% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Organic Tea Blends:** The rise of organic and natural products creates an opportunity for other companies to create their own organic tea blends.
- **Flavored Caffeine-free Teas:** Companies can explore creating flavored caffeine-free teas for an alternative beverage option.
- **Herbal Tea Mixes:** There is potential in creating new herbal tea mixes, including unique flavor combinations like the blood orange rooibos blend.

### Industries Being Reshaped

- **Food and Beverage:** The food and beverage industry can capitalize on the growing trend of organic, natural, and unique tea blends.
- **Health and Wellness:** There is opportunity for the health and wellness industry to introduce and promote caffeine-free tea blends as part of a healthy lifestyle.
- **Hospitality:** Hotels and restaurants can explore incorporating unique caffeine-free tea options to their beverage selection to offer an alternative to guests.

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