# Fruity Organic Beverages These Planet Fuel Beverage Offerings Are Delicious and Free Of GMOs By Rahul Kalvapalle | Published 2016-05-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-beverage References: [ctpost](http://www.ctpost.com/business/article/Fairfield-juice-company-hits-untapped-market-6769395.php) & [planetfuel](https://www.planetfuel.com/) [Planet Fuel Beverage](https://www.trendhunter.com/trends/rockaway-soda) is an innovative new organic beverage company, conceived by Amy and Tom Barnouw, that is designed to cater to a segment of the population that has long been left out of marketing insofar as organic beverages is concerned -- Generation Z. What's great about these organic beverages is that they come in three deliciously tempting flavors -- organic apple grape, organic cherry lemonade and organic mango pear lime. The beverages are made with premium-quality ingredients and are completely free of GMOs despite not compromising on flavor. Ultimately, Planet Fuel Beverage's offerings aim to prove to teens that [fruity and tasty beverages](https://www.trendhunter.com/trends/nabe-soda) can indeed be enjoyed without all the hazards associated with highly excessive sugar consumption, driving home the message that you can and should drink something that's both good for you and good for the planet. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 51% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Organic Beverages for Gen Z:** Organic beverage companies can explore using innovative flavors to attract and cater to Generation Z's health-conscious preferences. - **Gmo-free Beverages:** Innovative beverage companies can focus on creating GMO-free formulations that don't compromise on taste for health-conscious consumers. - **Healthy and Sustainable Beverages:** Beverage companies can explore emphasizing the health and sustainability benefits of their products to tap into the growing demand for health-conscious and eco-friendly choices. ### Who This Affects Most - **Organic Beverages:** The organic beverage industry can leverage the increasing demand for health-conscious beverages to target the growing Gen Z market segment. - **Non-gmo Foods and Beverages:** Non-GMO food and beverage companies can explore using innovative flavor combinations and premium quality ingredients to cater to health-conscious consumers craving flavorful options while avoiding genetically modified organisms. - **Eco-friendly Beverages:** Beverage companies can explore prioritizing sustainability and creating eco-friendly packaging to appeal to environmentally conscious consumers and differentiate themselves in a saturated market. ## Related on Trend Hunter - [School-Compliant Sparkling Fruit Juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz.md) - [Curated Organic Beverage Menus](https://www.trendhunter.com/trends/organic-beverage-menu.md) - [Bubbly Tween Beverages](https://www.trendhunter.com/trends/pip-organic-apple-cherry-fizz.md) - [Free-From Boxed Juice Drinks](https://www.trendhunter.com/trends/organic-juice.md) - [No-Added-Sugar Drinkable Yogurts](https://www.trendhunter.com/trends/zerog-added-sugar-drinks.md) - [Better-for-You Beverage Infusions](https://www.trendhunter.com/trends/all-friends-beverage-infusions.md) - [Kid-Friendly Carbonated Fruit Drinks](https://www.trendhunter.com/trends/plezi-fizz.md) - [Premium Next-Gen Juices](https://www.trendhunter.com/trends/loom.md) - [Organic Fruit Soda Expansions](https://www.trendhunter.com/trends/evolution-fresh-real-fruit-soda.md)