# Instant Organic Pho Broths Better Than Bouillon Organic Beef Pho Base is Exclusively at Costco By Michael Hemsworth | Published 2024-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-beef-pho-base References: [preparedfoods](https://www.preparedfoods.com/articles/129691-better-than-bouillon-organic-beef-pho-base) & [betterthanbouillon](http://www.betterthanbouillon.com/)  Better Than Bouillon Organic Beef Pho Base is the brand's latest addition to its Culinary Collection as a product perfect for enabling consumers to create [authentic Vietnamese soup](https://www.trendhunter.com/trends/kayanoya-usa) from the comfort of home. The product is crafted with beef stock, roasted beef, ginger and anise to give it an authentic, savory flavor perfect for crafting pho on demand rather than having to create it from scratch or opt for takeout. The product comes in 21-ounce jars with 100 servings inside and is making its debut exclusively at [Costco](https://www.trendhunter.com/trends/soban-korean-pantry-gourmet). The [instant broth](https://www.trendhunter.com/trends/cookstix) is great for helping at-home chefs to quickly prepare soups without having to wait all day for it to simmer. Better Than Bouillon Organic Beef Pho Base maintains the same recipe as the brand's other products that doesn't include any artificial colors, flavors or preservatives. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 16% | Activity: 22% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Instant Ethnic Cuisine Bases:** Convenient, pre-made ethnic food bases allow consumers to enjoy authentic flavors without extensive cooking time or skills. - **Organic Ready-made Solutions:** The demand for organic, easy-to-prepare meal solutions is growing as health-conscious consumers seek quick yet nutritious options. - **Costco-exclusive Food Products:** Partnering with large retailers for exclusive product launches provides brands with massive exposure and potentially higher sales volumes. ### Industries Being Reshaped - **Food & Beverage:** The burgeoning market for convenient, high-quality, and authentic meal solutions is transforming the traditional cooking experience. - **Healthy Living:** As more consumers prioritize organic and natural ingredients, the market for clean-label food products is rapidly expanding. - **Retail & E-commerce:** Exclusive retail partnerships and limited availability tactics are becoming vital strategies for product differentiation and market penetration. ## Related on Trend Hunter - [Bouillon-Based Ramen Kits](https://www.trendhunter.com/trends/better-than-ramen.md) - [Asian Cuisine Bone Broths](https://www.trendhunter.com/trends/instant-bone-broth-products.md) - [Clean-Label Sipping-Friendly Broths](https://www.trendhunter.com/trends/organic-beef-bone-broth.md) - [Ready-to-Use Ramen Broths](https://www.trendhunter.com/trends/ramen-chicken-broth.md) - [Instantly Dissolvable Bouillons](https://www.trendhunter.com/trends/cold-water-dissolve-bouillon.md) - [Nutrient-Dense Bone Broth Sachets](https://www.trendhunter.com/trends/freja-instant-bone-broth.md) - [Minimally Processed Cooking Broths](https://www.trendhunter.com/trends/stock-range.md) - [Canned Bone Broth Refreshments](https://www.trendhunter.com/trends/broya-bone-broth.md) - [Nutritious Pouch-Packaged Broths](https://www.trendhunter.com/trends/daylesford-organic.md)