# Bunny Adoption Pop-Up Spas Beauty Brand 7th Heaven Hosted a Bunny Spa at Covent Garden By Rebecca Byers | Published 2016-03-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/organic-beauty-popup References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-7th-heaven-gets-charitable-worlds-first-bunny-spa/brands/article/1387547) 7th Heaven hosted an [organic beauty pop-up](https://www.trendhunter.com/trends/oriflame-popup) in London's luxurious Covent Garden district. The immersive experience served as a key brand touchpoint, while it also highlighted some of the brand's defining values with its support of London-based animal rescue centers and the [Rabbit Welfare Fund and Association](https://www.trendhunter.com/trends/zoologist-rabbit). An experience designed by agency the Cult, the organic beauty brand's pop-up spa allowed consumers the opportunity to try out a variety of facial masks like the Charcoal Masque, White Chocolate Mud, Dead Sea Mud tube, Hot Chocolate Self-Heating Mud and Avocado Oil Masque, while they were also able to speak with an advisor about potentially adopting a bunny of their own. Beauty brands in particular are emerging with [innovative pop-up experiences](https://www.trendhunter.com/trends/superdrug-beauty-playground) that offer complimentary services in the interest of highlighting a product's benefits and best uses. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 24% | Activity: 14% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Organic Beauty Pop-ups:** Opportunities for beauty brands to create immersive, experiential pop-up events that showcase their products and values. - **Animal Adoption Integration:** The integration of animal adoption services within brand experiences, providing customers with the opportunity to engage with a cause while enjoying a product or service. - **Complimentary Service Experiences:** Emerging trend of beauty brands offering complimentary services to enhance customer experience and demonstrate product benefits. ### Sectors Adopting This - **Beauty:** Beauty brands can leverage immersive pop-up events and animal adoption integrations to create unique and memorable experiences for customers. - **Event Management:** Event management companies can assist beauty brands in organizing and executing organic beauty pop-ups that captivate consumers and align with brand values. - **Animal Welfare:** Organizations focused on animal welfare can partner with beauty brands to integrate adoption services into brand experiences, raising awareness and driving adoptions. ## Related on Trend Hunter - [House Party Pop-Ups](https://www.trendhunter.com/trends/boots-beauty-house-party.md) - [Botanical Bodycare Pop-Ups](https://www.trendhunter.com/trends/secret-garden-pop-up.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md) - [UK Beauty Summer Pop-Ups](https://www.trendhunter.com/trends/mecca-cosmetica.md) - [Festive Skincare Pop-Ups](https://www.trendhunter.com/trends/byoma-wonderlab.md) - [Pick-N-Mix Skincare Pop-Ups](https://www.trendhunter.com/trends/weledas-skin-food-glow-studio.md) - [Gamified Beauty Pop-Ups](https://www.trendhunter.com/trends/the-players-lounge-popup.md) - [Holiday-Specific Beauty Pop-Ups](https://www.trendhunter.com/trends/beauty-pie-holiday-party.md) - [Next-Gen K-Beauty Pop-Ups](https://www.trendhunter.com/trends/nextgen-kbeauty.md)