# Barley-Based Juices These Healthy Juices are Made from Fresh Fruit and Organic Barley By Katherine Pendrill | Published 2016-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-barley References: [foodbev](http://www.foodbev.com/news/rocks-drinks-launches-new-orange-and-lemon-barley-squashes/) & [rocksdrinks](http://www.rocksdrinks.co.uk/What-s-Happening/Blog) 'Rocks Drinks' recently introduced a new flavor to its line of juices made from organic barley. In recent years, there has been a growing demand for [nutrient-rich waters pulled from unconventional sources](https://www.trendhunter.com/trends/juice-hydration-drinks). These new juices use barley water to gives consumers a healthy drink option. The new juices from Rocks Drinks follow the brand's tradition of combining fresh fruit with Rocks' spring water, organic cane sugar and organic barley. Both the Orange & Barley and Lemon & Barley Squash flavors are rich in vitamins, minerals and fiber, making them a healthy option for consumers. The juices are also [low in calories](https://www.trendhunter.com/trends/pulmuone-green-juice), coming in at less than 31 calories per serving. Designed to be mixed with water or added to cocktails, the barley-based drinks provide a delicious new juice option for consumers. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 7% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Barley-based Juices:** The introduction of barley-based juices introduces an innovative method of incorporating more barley water into nutrient-rich drinks. - **Unconventional Sources for Nutrient-rich Water:** The trend towards using unconventional sources for nutrient-rich water provides opportunities for businesses to explore new sources and innovate their product offerings. - **Low-calorie Juice Options:** The increasing demand for low-calorie drinks presents opportunities for businesses to develop new juices using natural ingredients with fewer calories. ### Who This Affects Most - **Beverage Industry:** The introduction of barley-based drinks presents opportunities for the beverage industry to develop innovative and healthy drink options for consumers. - **Organic Food Industry:** The use of organic ingredients in the barley-based drinks highlights the growing demand for organic and natural foods, presenting opportunities for growth in the organic food industry. - **Cocktail Industry:** The new barley-based drinks designed to be added to cocktails presents an opportunity for the cocktail industry to incorporate healthier, natural ingredients in cocktails and create new high-end drink experiences for consumers. ## Related on Trend Hunter - [Fruit Juice-Infused Beers](https://www.trendhunter.com/trends/juice-aisle-pale-ale.md) - [Herbaceous Juice Beverages](https://www.trendhunter.com/trends/jamulogy.md) - [Nutrient-Rich Barley Gummies](https://www.trendhunter.com/trends/barley-gummies.md) - [Wellness-Promoting Fruit Drinks](https://www.trendhunter.com/trends/rebbl-1.md) - [Free-From Boxed Juice Drinks](https://www.trendhunter.com/trends/organic-juice.md) - [Oat-Infused Fruit Juices](https://www.trendhunter.com/trends/youce-by-vaihinge.md) - [Better-For-You Slushie-Style Drinks](https://www.trendhunter.com/trends/slushiestyle-drinks.md) - [Algae-Infused Wellness Juices](https://www.trendhunter.com/trends/wellness-elixir.md) - [Hydration-Driven Fruit Beverages](https://www.trendhunter.com/trends/belvoir-farm.md)