# Organic Baking Mixes These Dessert Mixes are Made from Certified Organic Ingredients By Katherine Pendrill | Published 2015-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-baking References: [foodbev](http://www.foodbev.com/news/american-baking-brand-launches-first-organic-baking-mixes/) & [missjones.co](http://missjones.co/) '[Miss Jones Baking Co.](https://www.trendhunter.com/trends/miss-jones-baking-co-girl-scouts)' just launched a line of organic baking mixes and [ready-to-use frostings](https://www.trendhunter.com/trends/bunnie-cakes). While there is no shortage of dessert mixes available, these store-bought products are often filled with unhealthy ingredients. This new line aims to provide a more wholesome baking option. The new line from Miss Jones Baking Co. features a variety of frostings, brownies mixes and cake mixes. Each of these products is made from certified organic ingredients, which contain no trans fats, hydrogenated oils or artificial flavors. The organic baking mixes are designed to give consumers a more natural baking option that tastes just as good as homemade treats. The new line is perfect for those who love to bake, but are wary of products that contain unpronounceable ingredients and artificial additives. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 52% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Organic Baking Mixes:** The trend of organic baking mixes offers an opportunity for disruptive innovation in the baking industry by catering to health-conscious consumers. - **Certified Organic Ingredients:** The trend of using certified organic ingredients in baking products creates a market for disruptive innovation in the organic food industry, providing consumers with healthier options. - **Wholesome Dessert Alternatives:** The trend towards wholesome dessert alternatives presents a chance for disruptive innovation in the dessert industry by offering healthier, tasty options for baking enthusiasts. ### Industries Being Reshaped - **Baking Industry:** The baking industry can seize the opportunity to innovate by introducing organic baking mixes, appealing to health-conscious consumers. - **Organic Food Industry:** The organic food industry can capitalize on the trend of using certified organic ingredients in baking products by developing new organic baking mixes and options. - **Dessert Industry:** The dessert industry has potential for disruptive innovation by offering wholesome dessert alternatives that cater to consumers looking for healthier baking options. ## Related on Trend Hunter - [Simple Preparation Brownie Mixes](https://www.trendhunter.com/trends/organic-ultimate-fudge-brownie-mix.md) - [Scouts-Inspired Baking Products](https://www.trendhunter.com/trends/miss-jones-baking-co-girl-scouts.md) - [Natural Baking Mixes](https://www.trendhunter.com/trends/krusteaz-baking-mix.md) - [Classic Baking Mix Collections](https://www.trendhunter.com/trends/bobs-red-mill-1.md) - [Bakery-Style Cookie Doughs](https://www.trendhunter.com/trends/bakerystyle-cookie-dough.md) - [Ready-to-Prepare Bakery Mixes](https://www.trendhunter.com/trends/quick-bread-muffin-mix.md) - [Vanilla-Flavored Baking Blends](https://www.trendhunter.com/trends/simple-mills-1.md) - [Health-Focused Plant-Based Baking Mixes](https://www.trendhunter.com/trends/plantbased-baking-mix.md) - [Gourmet Cake Mixes](https://www.trendhunter.com/trends/gourmet-baking-mixes.md)