# Delivery Detox Programs Organic Avenue Offers a Wide Range of Juice Fasts By Tiana Reid | Published 2010-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/organic-avenue References: [goop](http://goop.com/newsletter/64/en/) & [organicavenue](http://www.organicavenue.com/) New York-based Organic Avenue, endorsed by Gwyneth Paltrow's newsletter GOOP, is a lifestyle company that offers [home-delivered cleanses](https://www.trendhunter.com/trends/eat-clean-bro). Its products range from five-day fasts to monthly or annual juice programs. Co-founder Denise Mari believes that healthy food and [fresh juice](https://www.trendhunter.com/trends/sunrise-greens) don't need to simply be part of the [occasional fast or detox](https://www.trendhunter.com/trends/body-detox-supplement); rather, they can be a lifestyle. Organic Avenue has come a long way since its launch in 2002 -- and with a Gwyneth endorsement, the company surely has a lot more cleansing to go around. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 38% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Juice Cleanses:** Companies can innovate by creating customizable juice cleanse programs for customers through home delivery services. - **Healthy Lifestyle Subscription:** Businesses can explore the idea of providing subscription services for healthy living products like daily fresh juice delivery for customers. - **Celebrity Endorsements:** Brands can leverage celebrity endorsements to increase brand credibility and reach more potential consumers. ### Sectors Adopting This - **Health and Wellness:** The health and wellness industry can benefit from an expanding range of home-delivered organic and healthy food and beverage programs. - **Food Delivery:** Food delivery companies can expand their services by offering organic juice cleanse programs to customers. - **Marketing:** Marketing and PR firms can leverage celebrity endorsements to help promote a brand and increase sales for clients in various industries. ## Related on Trend Hunter - [Juice Cleanse Subscriptions](https://www.trendhunter.com/trends/nekter-juice-bar-1.md) - [Pre-Packaged Healthy Smoothie Kits](https://www.trendhunter.com/trends/detox-smoothie-1.md) - [Detox Lemonade Beverages](https://www.trendhunter.com/trends/detox-lemonade-beverages.md) - [Delivery-Backed Green Juices](https://www.trendhunter.com/trends/pure-green-1.md) - [Three-Day Seedbar Cleanses](https://www.trendhunter.com/trends/threeday-cleanse.md) - [Wellness-Promoting Juice Blends](https://www.trendhunter.com/trends/danies-natural-juice-blends.md) - [Exclusive Delivery Juices](https://www.trendhunter.com/trends/gopuff-x-pure-green-refreshers.md) - [Fasting Nutrition Programs](https://www.trendhunter.com/trends/fasting-nutrition-program.md) - [Three-Day Wellness Programs](https://www.trendhunter.com/trends/reset-program.md)