# Adult Fetuses Organ Donation Ads for Red Cross China By Ayman | Published 2008-07-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/organ-donoation-red-cross-china References: [adsoftheworld](http://adsoftheworld.com/media/print/red_cross_china_organ_3?size=_original) Ad agency JWT, Shanghai has done an excellent job with these creative Red Cross China ads that encourage people to become [organ donors](https://www.trendhunter.com/trends/we-give-blood). Fully grown men and women are depicted as fetuses inside organs such as a heart, kidney, and lungs. The accompanying message is, "Donate an organ and give someone another chance to live." I think the art direction by Alan Zhang is brilliant, especially with the medical X-Ray vibe of the images. It smartly shows how our organs can be used to give someone the [gift of life](https://www.trendhunter.com/trends/mark-of-life), instead of going to waste. The photography is by Jeff Hargrove with retouching by Peng Yam Lim. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 61% | Activity: 51% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Organ Donation Advocacy:** Opportunity for innovative campaigns to increase organ donation rates by using creative and thought-provoking visuals like depicting fully grown adults as fetuses inside organs. - **Medical Imaging-inspired Advertising:** Disruptive innovation potential lies in incorporating medical X-Ray vibes in advertising visuals to convey messages effectively. - **Creative Messaging for Social Causes:** There is room for disruptive innovation in messaging strategies that use creativity, shock value, and emotional appeal to raise awareness and encourage action for social causes. ### Where This Applies - **Advertising:** Opportunity for advertising agencies to rethink traditional campaigns and create impactful and creative ads for social causes like organ donation. - **Healthcare:** Disruptive innovation potential in using creative visual storytelling to inspire more people to become organ donors and save lives. - **Photography and Retouching:** Opportunity for photographers and retouchers to work on impactful projects that help raise awareness for social causes. ## Related on Trend Hunter - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md) - [Gamer-Targeted Donor Campaigns](https://www.trendhunter.com/trends/virtual-donors.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Heartfelt Adoption Campaigns](https://www.trendhunter.com/trends/homecentre-thehomecoming.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Inspiring Healthcare Campaigns](https://www.trendhunter.com/trends/extraordinary-care.md)