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# Matchmaking Donor Campaigns
This Organ Donation Campaign Uses Tinder to Captivate Young Audiences

By Laura McQuarrie | Published 2015-12-16 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/organ-donation-campaign
References: [prexamples](http://prexamples.com/2015/12/tinder-partners-with-nhs-to-raise-organ-donation-awareness/) & [organdonation.nhs.uk](https://www.organdonation.nhs.uk/news-and-campaigns/news/tinder-joins-forces-with-the-nhs-to-raise-awareness-among-young-people-of-the-importance-of-organ-donation/)

In the same way that the interface of [Tinder](https://www.trendhunter.com/trends/tinder-it-starts-with-a-swipe) has inspired the simplification of activities like job-hunting or even picking out a brand new vehicle, this organ donation campaign aims to make it easy for patients and donors to be matched.

The awareness campaign is running between Tinder and the [NHS](https://www.trendhunter.com/trends/remote-patient-monitoring) Blood and Transplant, featuring the faces of Made in Chelsea’s Jamie Laing, Olympic Gold Medallist Jade Jones MBE and Emmerdale’s Gemma Oaten on profiles. When a users matches with one of these attractive public figures, they will receive a message that says: "If only it was that easy for those in need of a life saving organ to find a match." After receiving this unusual match message, Tinder users have the opportunity to immediately sign up as an NHS organ donor.

Outside of dating, Tinder has become a powerful tool for [cause marketing](https://www.trendhunter.com/trends/knorr-x-tinder).

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 37% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Simplified Matchmaking:** Using Tinder-inspired interfaces to simplify activities and create easier matching processes.
- **Cause Marketing on Platforms:** Leveraging popular platforms like Tinder for cause marketing campaigns.
- **Innovative Awareness Campaigns:** Creating unique and engaging awareness campaigns that capture the attention of young audiences.

### Where This Applies

- **Healthcare:** Integrating matchmaking technologies to efficiently connect patients in need of organ transplants with potential donors.
- **Dating and Relationship Apps:** Exploring innovative partnerships and campaigns to promote social causes and encourage users to take action.
- **Marketing and Advertising:** Developing creative and unconventional campaigns on popular platforms to increase brand awareness and engagement.

## Related on Trend Hunter

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