# Bird-Infested Organ Ads A Campaign Against Histoplasmosis has Birds Nesting on Organ Branches By Alexander Lam | Published 2013-05-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/organ-ads References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/05/histo-org-heart-lungs-eyes/) In a campaign against Histoplasmosis, a series of branched organs with nested birds were created by American ad agency [Publicis](https://www.trendhunter.com/trends/ad-that-saves-energy). Histoplasmosis is a disease that affects the lungs and is contracted through fungi. The fungus found in bird droppings is a major contributor to cases of Histoplasmosis. Thus, the ad's text of “birds infest more than trees” warns of the danger of bird infestations. The accompanying drawings with birds inside pseudo-organs further emphasizes this fact. Through the [print ads](https://www.trendhunter.com/trends/public-education-campaign), histodisease.org hopes to raise awareness for the avoidable ailment. The campaign was created to reduce the number of deaths resulting from bird infestations. Over 600 people a year fall victim to the disease. It's estimated that there are 500,000 people in America alone that contract Histoplasmosis. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 51% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Histoplasmosis Awareness:** Creating campaigns and advertisements to raise awareness about Histoplasmosis and its causes. - **Disruptive Advertising:** Utilizing creative and visually striking ads, such as bird-infested organ ads, to grab attention and convey a message. - **Preventive Measures Against Bird Infestations:** Highlighting the importance of taking precautionary steps to avoid bird infestations and minimize the risk of contracting Histoplasmosis. ### Who This Affects Most - **Advertising:** The advertising industry can explore innovative ways of raising awareness about health issues through eye-catching and thought-provoking campaigns. - **Healthcare:** The healthcare industry can focus on educating the public about Histoplasmosis, promoting preventive measures, and monitoring cases to minimize its impact. - **Sanitation Services:** Sanitation service providers can develop new solutions and technologies to mitigate bird infestations, providing effective methods for prevention and control. ## Related on Trend Hunter - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Birdhouse-Integrated Address Signs](https://www.trendhunter.com/trends/our-common-house.md) - [Highly Functional Bird Feeders](https://www.trendhunter.com/trends/ori-bird.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Modernism Birdhouse Exhibitions](https://www.trendhunter.com/trends/dwellings-project.md) - [Illness-Centric Public Education Campaigns](https://www.trendhunter.com/trends/public-education-campaign.md)