# Rainforest Jewelry Collections ORG by vio Sells Creative Goods by Indigenous Amazon Artisans By Tiana Reid | Published 2013-01-26 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/org-by-vio References: [socialearth.org](http://www.socialearth.org/positively-impacting-the-amazon-through-organic-rainforest-goods) & [orgbyvio](http://orgbyvio.com/) 'ORG by vio' is a company that offers jewelry collections made by indigenous artisans in the [Amazon](https://www.trendhunter.com/trends/ibuju) rainforest. The goal, for the team, is to support the local economy while at the same time giving fair trade wages to the artisans they work with. Furthermore, half of the profits from the sales of the accessories are reinvested back into the artisans' communities in order to develop and run community development projects, job training opportunities and foster a sustainable environment. The social business was founded by Peruvian Violeta Villacorta, who had previously worked as a designer at Patagonia for six years. ORG by vio has been featured in various websites including environmentally focused ecouterre and Magnifeco but also German Vogue and the social entrepreneurship website [Social Earth](https://www.trendhunter.com/trends/assistive-technology-center). **Contact Information** ORG by vio [website](http://orgbyvio.com/) ORG on [Facebook](https://www.facebook.com/ORGbyvio) ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 37% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Supporting Indigenous Artisans:** Opportunity for businesses to collaborate with indigenous communities to create unique products and support their local economy. - **Sustainable Community Development:** Opportunity to reinvest profits into community development projects and job training, creating a sustainable environment. - **Fair Trade and Ethical Fashion:** Opportunity to prioritize fair trade wages for artisans and promote ethical fashion practices. ### Where This Applies - **Jewelry:** Jewelry brands can collaborate with indigenous artisans to create unique, eco-friendly collections. - **Sustainable Fashion:** Fashion brands can focus on fair trade and sustainable practices by sourcing from indigenous communities. ## Related on Trend Hunter - [Amazonian Bioessence Fragrances](https://www.trendhunter.com/trends/natura-ekos-collection.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Indigenous Amazonian-Inspired Furniture](https://www.trendhunter.com/trends/ibuju.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Organic Collaboration Sunglasses](https://www.trendhunter.com/trends/armedangels.md) - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Eco-Friendly Luxury Dresses](https://www.trendhunter.com/trends/luxury-dresses.md) - [D2C Artisan Marketplaces](https://www.trendhunter.com/trends/artisan-marketplace1.md)