# Sleep Replacement Drug Snorting Orexin A By Bianca | Published 2007-12-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/orexin-a References: [wired](http://www.wired.com/science/discoveries/news/2007/12/sleep_deprivation) Discoveries like these are what make cool hunting so exciting. Sleep could be replaced in the future by the simple act of [snorting a newly discovered brain chemical](https://www.trendhunter.com/trends/ag1-launches-agz). The drug could prevent the feeling of sleepiness, making it possible to Trend Hunt 24/7, innovate around the clock and be relentlessly inspired by the world's wonders without ever dozing off. Unlike cocaine, this is actually a spray you snort, and mainly, it's a chemical that actually occurs organically in the brain, a hormone called orexin A. When researchers tested the hormone on [sleep-deprived monkeys](https://www.trendhunter.com/trends/personalized-sleep-treatment), they performed just as well on a cognition test as monkeys who had had a full amount of sleep. Even PET scans showed their brains to look like fully rested brains. Considering 70% of Americans don't get enough sleep to function properly, orexin A could become the stimulation drug of choice, a could replace other [energy products like those containing caffeine](https://www.trendhunter.com/trends/novel-caffeinedelivery-format). ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 15% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Sleep Replacement:** Orexin A could disrupt the sleep industry by being a potential sleep replacement drug that offers 24/7 productivity. - **Organic Brain Chemicals:** The discovery of orexin A usage could create a trend in implementing organic brain chemicals to enhance human productivity. - **Cognitive Performance:** The potential of orexin A to improve cognitive performance could lead to a demand for innovative products in brain-enhancing industries. ### Sectors Adopting This - **Pharmaceutical Industry:** The pharmaceutical industry could leverage orexin A to develop new products that cater to sleep-deprived consumers and improve their well-being. - **Brain-enhancing Industry:** The discovery of orexin A's effect on cognitive performance offers an opportunity for the brain-enhancing industry to create new products that increase productivity and focus. - **Functional Beverage Industry:** Orexin A could impact the functional beverage industry by being a potential ingredient in products that replace caffeine and provide long-lasting energy without negative side effects. ## Related on Trend Hunter - [Pocket-Sized Nasal Inhalers](https://www.trendhunter.com/trends/snufff.md) - [Sleep-Supporting Mints](https://www.trendhunter.com/trends/meltaway-mints.md) - [Slumber-Inducing Wearables](https://www.trendhunter.com/trends/sleep-devices.md) - [Sleep-Aiding Dietary Supplements](https://www.trendhunter.com/trends/sleepaiding-dietary-supplement.md) - [Adrafinil-Infused Energy Drinks](https://www.trendhunter.com/trends/adrafl-labs.md) - [Spray-Based Caffeine Alternatives](https://www.trendhunter.com/trends/energy-sprays.md) - [Oral Sleep Sprays](https://www.trendhunter.com/trends/oral-sleep-spray.md) - [Fast-Acting Sleep Sprays](https://www.trendhunter.com/trends/can-i-sleep-vitamin-spray.md) - [Mushroom-Powered Sleep Aids](https://www.trendhunter.com/trends/om-sleep-mushroom-capsules.md)