# Sandwich Cookie Metaverses The OREOVERSE Invites Fans Into a Cookie-Themed World By Laura McQuarrie | Published 2023-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oreoverse References: [newswire](https://www.newswire.ca/news-releases/incredible-stuf-awaits-the-most-playful-oreo-cookie-to-date-twists-open-its-most-playful-world-ever-836175374.html) & [OREOVERSE.OREO](http://OREOVERSE.OREO.com)  Oreo started off 2023 by introducing a limited-edition sandwich cookie called The Most Oreo Oreo and along with it, the OREOVERSE. This digital world is a place where fans can unite and explore and Martha Stewart is guiding fans on their adventures in the OREO-inspired virtual reality world with her gardener and good friend, Ryan McCallister. Within the [metaverse](https://www.trendhunter.com/trends/the-crumbl-cookies-app), cookie lovers will have the chance to play cookie-themed games like Stack Stuf and Rocket Stuf for their chance to win great prizes. The OREOVERSE can be found in [Meta](https://www.trendhunter.com/trends/cookie-butter-ice-cream-cookies) Horizon Worlds and it may be accessed with a Meta Quest 2 or Meta Quest [Pro](https://www.trendhunter.com/trends/trubar-pro) headset, or via mobile phones or desktop computers. The Most Oreo Oreo features two chocolate-flavored base cakes packed with Most Stuf levels of creme and for the first time ever, the creme has real OREO grind mixed in. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 50% | Activity: 78% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Metaverse Marketing:** As more brands create digital worlds to interact with customers, there is an opportunity to innovate in creating immersive marketing campaigns within these metaverses. - **Virtual Reality Food Experiences:** Restaurants and food brands can create virtual reality experiences related to their products to offer unique dining experiences and promote their offerings. - **Gamifying Consumer Products:** Brands can integrate gaming into their product offerings to engage customers and offer experiential marketing opportunities. ### Who This Affects Most - **Food & Beverage:** Food brands can create immersive virtual reality and digital experiences to promote their products and provide unique dining experiences for customers. - **Marketing & Advertising:** As more companies create digital worlds and metaverses for marketing purposes, there is an opportunity for advertising agencies to partner with brands and create immersive campaigns within these virtual environments. - **Gaming:** Brands can partner with game developers to create branded games related to their products, offering an innovative marketing opportunity while also giving customers a fun and engaging way to interact with the brand. ## Related on Trend Hunter - [Meta Cookie-Filled Cookie](https://www.trendhunter.com/trends/the-most-oreo-oreo-cookies.md) - [Galactic Sandwich Cookies](https://www.trendhunter.com/trends/oreo-space-dunk.md) - [Video Game-Honoring Cookies](https://www.trendhunter.com/trends/oreo-x-a-minecraft-movie.md) - [Cookie-Stuffed Sandwich Cookies](https://www.trendhunter.com/trends/oreo-loaded.md) - [Nutty Sandwich Cookies](https://www.trendhunter.com/trends/reeses-x-oreo.md) - [Cubic Cookie Movie Campaigns](https://www.trendhunter.com/trends/oreo-x-a-minecraft-movie-campaign.md) - [Metaverse Cookie Shopping Apps](https://www.trendhunter.com/trends/the-crumbl-cookies-app.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-cookie-products.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreoid-orchard-limited-edition-cookie-pack.md)