# Cookie-Scented Flip Flops The New Oreo X Havaianas Sandals Smell Like the Popular Cookie By Niko Pajkovic | Published 2021-09-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-x-havaianas References: [highsnobiety](https://www.highsnobiety.com/p/oreo-havaianas-flip-flops/) & [havaianas](https://www.havaianas.com) In one of the more bizarre collaborations of the year, beloved flip flop brand Havaianas has teamed up with Oreo to launch the 'Oreo x Havaianas,' a pair of flip flops that are intended to smell like the famous cookie. The Oreo-scented sandals feature blue straps and a black and white midsole that mirrors the profile of one of the iconic biscuits. The insole is dressed with a playful graphic showcasing an image of [Oreo cookies](https://www.trendhunter.com/trends/oreoid-orchard-limited-edition-cookie-pack), beachside, swimming in milk. According to the company, it is the straps on the 'Oreo x [Havaianas'](https://www.trendhunter.com/trends/3dprinted-flipflops) that provide the cookie-like aroma. In addition to the sandals, Havaianas have also released a pair of matching Oreo socks and an Oreo-shaped headphone case. While dropping this [limited edition flip flop capsule](https://www.trendhunter.com/trends/krispy-kreme-and-crocs) may seem like a strange choice for the brand, it has certainly done its job in garnering media attention, making it -- if anything -- a successful promotional push made possible by a playful gimmick. Image Credit: Havaianas ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 99% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Scented Fashion:** Incorporating scents into clothing and fashion items can create new sensory experiences for consumers. - **Unlikely Collaborations:** Collaborations between brands from different industries or with seemingly unrelated products can lead to successful promotional campaigns. - **Novelty Accessories:** Creating unique and playful accessory items, such as cookie-shaped headphone cases, can be a successful marketing strategy. ### Industries Being Reshaped - **Footwear:** Integrating scents into footwear products can create a unique selling point for brands looking to stand out in the market. - **Food and Beverage:** Partnering with fashion brands to create innovative food-related products can be a successful marketing campaign. - **Consumer Electronics:** Creating novelty accessory items such as cookie-shaped headphone cases can appeal to consumers and drive sales in the electronics industry. ## Related on Trend Hunter - [Maximalist Summer Flip-Flops](https://www.trendhunter.com/trends/maximalist-summer-flipflops.md) - [Collaborative Premium Flip-Flops](https://www.trendhunter.com/trends/printed-sandal.md) - [Floral Flip Flop Collabs](https://www.trendhunter.com/trends/loveshackfancy-x-havaianas.md) - [Ergonomic 3D-Printed Sandals](https://www.trendhunter.com/trends/3dprinted-flip-flops.md) - [3d-Printed Collab Flip Flops](https://www.trendhunter.com/trends/3dprinted-flipflops.md) - [Soda-Flavored Chocolate Cookies](https://www.trendhunter.com/trends/coca-cola-oreo-cookie.md) - [Sour Candy Sandwich Cookies](https://www.trendhunter.com/trends/oreo-sour-patch-kids.md) - [Decadent Fragrance-Inspired Cookies](https://www.trendhunter.com/trends/prose-x-funny-face.md) - [Cookie-Inspired Personal Care Collabs](https://www.trendhunter.com/trends/dove-x-crumbl-cookies.md)