# Festively Colored Creme Cookies The Oreo Winter Cookies Have a Familiar Flavor and New Look By Michael Hemsworth | Published 2020-11-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-winter References: [delish](https://www.delish.com/food-news/a34576128/oreos-red-creme-holidays/) & [walmart](https://www.walmart.com/grocery/ip/Oreo-Winter-Family-Size/229128601?irgwc=1&sourceid=imp_1zZ0Zux-UxyLWOswUx0Mo3bxUkE2M6T1IWOmWg0&veh=aff&wmlspartner=imp_10078&clickid=1zZ0Zux-UxyLWOswUx0Mo3bxUkE2M6T1IWOmWg0&sharedid=delish.com) The Oreo Winter cookies have been unveiled by [Nabisco](https://www.trendhunter.com/trends/oreo-neapolitan) as one of its latest [seasonal offerings](https://www.trendhunter.com/trends/peppermint-cocoa-cookie) that will provide consumers with a way to enjoy their favorite treats with a distinctly festive twist. The cookies feature five winter-inspired cookie designs that replace the iconic exterior form of the sweet treats to help make them a friendly option to keep in the pantry this holiday season. The cookies also feature a bright red creme in the middle that tastes just like the original but with a more cheery appeal for consumers of all ages. The Oreo Winter cookies are available now from retailers in the US, but are likely only to be around for a short while. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 18% | Activity: 10% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Cookie Flavors:** Opportunity for food companies to create limited-time seasonal flavors to draw in consumers during holidays. - **Unique Cookie Designs:** Opportunity for food companies to create unique and fun designs on their cookies for added consumer appeal. - **Colorful Food Products:** Opportunity for food companies to utilize bold and bright colors in their products to make them more visually appealing to consumers. ### Where This Applies - **Food and Beverage Industry:** Opportunity for food and beverage companies to explore seasonal and visually appealing products to attract consumers. - **Retail Industry:** Opportunity for retailers to stock unique and limited-time seasonal products to attract holiday shoppers. - **Packaging Industry:** Opportunity for packaging companies to create visually appealing packaging that complements the unique design and colors of products like the Oreo Winter Cookies. ## Related on Trend Hunter - [Limited-Edition Holiday Cookies](https://www.trendhunter.com/trends/fudge-covered-white-fudge.md) - [Holiday-Themed Sandwich Cookies](https://www.trendhunter.com/trends/oreo-snickerdoodle.md) - [Cookie-Inspired Holiday Chocolates](https://www.trendhunter.com/trends/oreo-snowballs.md) - [Holiday-Themed Sandwich Cookies](https://www.trendhunter.com/trends/wafers-and-cookies.md) - [Celebratory Sandwich Cookies](https://www.trendhunter.com/trends/oreo-chocolate-confetti-cake-cookies.md) - [Halloween-Hued Sandwich Cookies](https://www.trendhunter.com/trends/orangecolored-creme-oreo.md) - [Easter-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-creme-egg.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreoid-orchard-limited-edition-cookie-pack.md) - [Ice Cream-Flavored Cookies](https://www.trendhunter.com/trends/oreo-neapolitan.md)