# Edible Vinyl Records 'Oreo Vinyl' Aims to Appeal to Young People's Passion for Music By Ell Smith | Published 2017-09-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-vinyl References: [fcbgc](http://www.fcbgc.com/work/detail/oreo_vinyl) & [dimensionplus.co](http://dimensionplus.co/en/index.html) Oreos are a popular treat among young children, but pre-teens and teenagers are less likely to enjoy the sugary snack, so the creative team at Dimension Plus came up with '[Oreo](https://www.trendhunter.com/trends/oreo-twists-lab) Vinyl' -- a musical iteration of Oreos aimed at appealing to young people's passion for music. Through this campaign, the [classic treat](https://www.trendhunter.com/trends/oreo-dippers) is converted into a tiny, [working record](https://www.trendhunter.com/trends/samra-origins-vinyl-caf), which when paired with a specialized record player that accompanies it, plays different variations of the Oreo theme song. To achieve a record-like sound, the cookies were engraved with specially formatted grooves that replace the classic branding. This inventive campaign offers consumers a box of six cookies, each containing a different song, as well as the accompanied record player. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 82% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Edible Innovation:** Opportunity to create and market edible products that incorporate unique technology and functionality like 'Oreo Vinyl'. - **Music Merchandising:** Opportunity to create unique merchandise that appeals to young people's passion for music. - **Customized Packaging:** Opportunity to provide unique packaging options that enhance the overall user experience. ### Industries Being Reshaped - **Food and Beverage:** Industry can explore and invest in edible innovation to add novelty to their products. - **Music and Entertainment:** Industry can expand merchandising options to target young audiences more effectively. - **Shipping and Packaging:** Industry can offer customized and unique packaging solutions to enhance user experience and brand perception. ## Related on Trend Hunter - [Limited Mini Collab Vinyls](https://www.trendhunter.com/trends/mini-wax-tracks1.md) - [Record-Making Music Kits](https://www.trendhunter.com/trends/po80-record-factory-kit.md) - [Customizable Cookie Pop-Ups](https://www.trendhunter.com/trends/oreo-twists-lab.md) - [Playtime-Encouraging Toy Capsules](https://www.trendhunter.com/trends/art-of-play.md) - [Playfully Branded Crosswalks](https://www.trendhunter.com/trends/oreo-walks.md) - [Gamified Cookie Packs](https://www.trendhunter.com/trends/oreo-pacman.md) - [Fondant-Filled Vinyls](https://www.trendhunter.com/trends/gooey-love-songs.md) - [Video Game-Honoring Cookies](https://www.trendhunter.com/trends/oreo-x-a-minecraft-movie.md) - [VHS-Inspired Cookie Packaging](https://www.trendhunter.com/trends/oreo-cakesters.md)