# Dual-Flavor Snack Cookies Oreo Twists are Arriving in the UK in Two Flavor Options By Michael Hemsworth | Published 2022-06-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-twists References: [talkingretail](https://www.talkingretail.com/products-news/biscuits-cakes/oreos-plan-to-get-stores-in-a-spin-23-06-2022/) & [oreo](https://www.oreo.co.uk)  The [Oreo](https://www.trendhunter.com/trends/oreo-twists-lab) Twists sandwich cookies come as the brand's largest launch in three years to provide consumers with a new way to enjoy the flavor of the iconic cookie. The cookies feature the recognizable chocolate wafers, but are filled with two flavors of creme to give them a familiar taste with an update. The cookies will come in Vanilla & Raspberry and Vanilla & Caramel flavors when they formally launch onto the market in July in the UK. The cookies are hoped to tap into the popularity of both raspberry and caramel-flavored treats. Brand Manager for Oreo UK at [Mondelēz International](https://www.trendhunter.com/trends/oreo-vanilla-latte) Katya Savelieva commented on the new Oreo Twists sandwich cookies saying, "We wanted to create something really fun for Oreo-lovers, adding a twist to the original sandwich cookie filling.” ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 34% | Activity: 71% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Dual-flavor Snacks:** Innovative food products featuring two distinct flavors to enhance consumer experience. - **Iconic Product Reinvention:** Revamping well-known products to cater to the changing consumer preferences and to attract new customers. - **Fruit-flavored Snacks:** Increasing demand for fruit-flavored snacks: an opportunity for companies to diversify their snack offerings. ### Who This Affects Most - **Food and Beverage:** Manufacturers can conduct market research to identify trends and create innovative dual-flavored snack foods to attract new customers. - **Confectionery:** Confectionery companies can explore new flavors and pairings to launch dual-flavored sweets and cookies to attract modern consumers. - **Retail:** Retailers can keep up with the rising demand for fruit-flavored snacks by stocking up on innovative dual-flavored snack products. ## Related on Trend Hunter - [Customizable Cookie Pop-Ups](https://www.trendhunter.com/trends/oreo-twists-lab.md) - [Coffee-Flavored Sandwich Cookies](https://www.trendhunter.com/trends/oreo-vanilla-latte.md) - [Airy Caramel-Flavored Candy Bars](https://www.trendhunter.com/trends/caramel-twirl.md) - [Easter-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-creme-egg.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-cookie-products.md) - [Dessert-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/crunch-creams.md) - [Candy Bar-Inspired Ice Creams](https://www.trendhunter.com/trends/twix-ice-cream-cones.md) - [Ice Cream-Flavored Cookies](https://www.trendhunter.com/trends/oreo-neapolitan.md) - [Crispy Candy Bar Biscuits](https://www.trendhunter.com/trends/twix-secret-centre-biscuits.md)