# Customized Cookie Lounges The Oreo Trending Vending Lounge Serves up Food for Thought By Jamie Danielle Munro | Published 2014-03-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-trending-vending-lounge References: [designtaxi](http://designtaxi.com/news/364327/Special-Vending-Machine-That-Custom-Makes-3D-Printed-Oreo-Cookies/) & [maya](http://www.maya.com/) The Oreo Trending Vending Lounge was a huge hit at the South by [Southwest](https://www.trendhunter.com/trends/getaways-by-southwest) festival held in Austin, Texas. With the vending machines invented by the technology design company [Maya Design](https://www.trendhunter.com/trends/maya-tea), the 3D-printed Oreos could be ordered through [Twitter](https://www.trendhunter.com/trends/early-christmas-decoration), with people choosing from colors most talked-about at that particular time. Customers had the option to choose from 12 colors and flavors, all of which were complete with the signature Oreo outer-layer of cookie goodness. This combination of social media and immediate, real-time results for customers creates an ideal campaign: consumers are happy, and everyone keeping an eye on Twitter becomes exposed to the brand through the Oreo Trending Vending Lounge at the interactive SxSW event. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 52% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Real-time Customization:** Innovative vending machines that allow real-time customization of products such as cookies based on customer preferences and trends, creating an engaging and interactive experience. - **Social Media Integration:** Vending machines that leverage social media platforms like Twitter for real-time order processing, creating a memorable experience for customers and online exposure for brands. - **3D Printing:** Vending machines incorporating 3D printing technology that can create customized and unique products on demand, allowing limitless product possibilities and personalization options. ### Industries Being Reshaped - **Food and Beverage:** Innovative vending machines with real-time customization and social media integration can disrupt the traditional food and beverage industry, creating more engaging and interactive customer experiences. - **Retail:** 3D printing vending machines can disrupt the retail industry, offering customized and personalized products on demand, reducing inventory and supply chain costs. - **Event Marketing:** Vending machines with real-time customization and social media integration can disrupt the event marketing industry by creating engaging and shareable experiences for attendees, increasing brand exposure and amplifying social media reach. ## Related on Trend Hunter - [Customized Foodservice Cookies](https://www.trendhunter.com/trends/oreoid-for-business.md) - [Cubic Cookie Movie Campaigns](https://www.trendhunter.com/trends/oreo-x-a-minecraft-movie-campaign.md) - [Playfully Branded Crosswalks](https://www.trendhunter.com/trends/oreo-walks.md) - [Creamy Cookie Treats](https://www.trendhunter.com/trends/exclusive-oreo-items.md) - [Novel Robotic Vending Machines](https://www.trendhunter.com/trends/novel-robotic-vending-machine.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Sandwich Cookie Metaverses](https://www.trendhunter.com/trends/oreoverse.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreoid-orchard-limited-edition-cookie-pack.md) - [Branded Cookie Frozen Treats](https://www.trendhunter.com/trends/oreo-frozen-treats.md)