# Filled Cupcake Cookies The Latest Oreo Treat Flavor Has a Chocolate Cream with a Vanilla Centre By M | Published 2016-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-treat References: [eater](http://www.eater.com/2016/2/2/10895950/oreo-filled-cupcake-flavor) & [snackworks](http://www.snackworks.com/) Snack brand [Nabisco](https://www.trendhunter.com/trends/oreo-neapolitan) has put together a new [Oreo](https://www.trendhunter.com/trends/oreo-blackout-cake-chocolate-sandwich-cookies) treat flavor that offers a spin-off taste of the Hostess cupcakes in cookie form. The [Oreos](https://www.trendhunter.com/trends/oreoid-orchard-limited-edition-cookie-pack) are filled with a delicious chocolate cake inspired filling with a vanilla centre that mimics the taste of the Hostess cakes that are stuffed with a vanilla cream. The Hostess cupcakes are an iconic childhood snack that features a dense and moist chocolate cake filled with an airy cream centre. The 'Filled Cupcake Oreo' desserts transition the chocolate and vanilla flavor in a new format with a hardened cream centre. The cookie is still designed with Oreo's branded "twist & lick" eating tradition with the chocolate and vanilla icing found sandwiched between two chocolate biscuits. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 59% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Flavored-filled Snacks:** The creation of flavored-filled cookies presents an opportunity for snack brands to innovate and offer new and exciting taste experiences. - **Mimicking Iconic Flavors:** Creating products that mimic the taste of iconic snacks provides an opportunity to tap into nostalgia and attract consumers looking for familiar flavors in new formats. - **Innovative Cookie Formats:** Introducing new cookie formats, such as filled cookies, can disrupt the traditional cookie market and appeal to consumers seeking unique and indulgent treats. ### Who This Affects Most - **Snack Food Industry:** Snack brands can capitalize on the trend of flavored-filled snacks to expand their product offerings and gain market share within the snack food industry. - **Confectionery Industry:** The confectionery industry can explore innovative cookie formats, like Oreo's Filled Cupcake Cookie, to create new confectionery experiences and target consumers looking for indulgent treats. - **Bakery Industry:** The bakery industry can consider the creation of flavored-filled cookies as a way to diversify their product line and attract customers seeking unique and indulgent bakery treats. ## Related on Trend Hunter - [Soft-Baked Cookie Cake Snacks](https://www.trendhunter.com/trends/oreo-cakesters-confetti-cake.md) - [Iconic Cake-Inspired Cookies](https://www.trendhunter.com/trends/oreo-blackout-cake-chocolate-sandwich-cookies.md) - [Meta Cookie-Filled Cookie](https://www.trendhunter.com/trends/the-most-oreo-oreo-cookies.md) - [Limited-Edition Sandwich Cookies](https://www.trendhunter.com/trends/limitededition-sandwich-cookie.md) - [Creamy Sandwich Cookie Cakes](https://www.trendhunter.com/trends/cookies-cream-cake.md) - [Sandwich Cookie-Inspired Muffins](https://www.trendhunter.com/trends/oreo-muffins.md) - [Nutty Soft-Baked Chocolate Sandwiches](https://www.trendhunter.com/trends/oreo-peanut-butter-cakesters.md) - [Nutty Sandwich Cookies](https://www.trendhunter.com/trends/reeses-x-oreo.md) - [Collaboration Cookie Bundt Cakes](https://www.trendhunter.com/trends/oreo-cookies-cream-bundt-cake.md)