# Crispy Extra-Creme Sandwich Cookies Oreo Thins Extra Stuf Cookies Boast Additional Creme Filling By Michael Hemsworth | Published 2021-11-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-thins-extra-stuf References: [chewboom](https://www.chewboom.com/2021/11/17/new-oreo-thins-extra-stuf-coming-in-january-2022/) & [snackworks](https://www.snackworks.com)  The Oreo Thins Extra Stuf cookies have been unveiled by the brand as a new product for consumers to pick up when looking for a crispy take on the original that doesn't hold back when it comes to creme filling. The [sandwich cookies](https://www.trendhunter.com/trends/chocolate-covered-pretzel-oreo) feature the ultra-thin cookies observed on the original Oreo Thins, but have been paired with added creme to make them a slightly more indulgent option to enjoy. The cookies thus have a crispy texture that is offset with ample creme filling for a distinctly new taste and texture experience. The Oreo Thins Extra Stuf cookies will launch in January 2022 as a new permanent addition to the existing lineup and targets adult consumers seeking a mature way to enjoy some of their favorite childhood products. Image Credit: Nabisco ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 37% | Activity: 31% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Indulgent Snacks:** An opportunity to create indulgent snacks with a mature twist by combining crispy textures with ample creme filling. - **Ultra-thin Cookies:** An opportunity to create new flavors and pairings with the ultra-thin cookie concept. - **Childhood Favorites:** An opportunity to create new variations and products for adult consumers seeking a more mature way to enjoy their favorite childhood snacks. ### Industries Being Reshaped - **Snack Foods:** Opportunities to innovate in the snack foods industry by creating new snacks featuring crispy textures and ample creme filling. - **Cookie Manufacturing:** Opportunities to innovate in the cookie manufacturing industry by creating new flavors and pairings with the ultra-thin cookie concept. - **Targeted Marketing:** Opportunities to innovate in the marketing industry by targeting adult consumers seeking a more mature way to enjoy their favorite childhood products. ## Related on Trend Hunter - [Liqueur-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-thins-irish-creme.md) - [Crispy Italian Dessert Cookies](https://www.trendhunter.com/trends/oreo-tiramisu-thins.md) - [Meta Cookie-Filled Cookie](https://www.trendhunter.com/trends/the-most-oreo-oreo-cookies.md) - [Textural Cookie Sandwiches](https://www.trendhunter.com/trends/chip-city-cookies-thins-thinwiches.md) - [Limited-Edition Dessert Sandwich Cookies](https://www.trendhunter.com/trends/new-oreos.md) - [Cookie Innovation Range](https://www.trendhunter.com/trends/zerosugar-cookie.md) - [Cookie-Stuffed Sandwich Cookies](https://www.trendhunter.com/trends/oreo-loaded.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-cookie-products.md) - [Crisp Thin Cookies](https://www.trendhunter.com/trends/thin-cookies-nyc.md)