# Cookie-Twisting Commercials The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History By Laura McQuarrie | Published 2024-02-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-super-bowl-2024 References: [people](https://people.com/super-bowl-2024-kris-jenner-goes-back-in-time-oreo-original-blazer-super-bowl-commercial-8553330)  The [OREO](https://www.trendhunter.com/trends/oreo-twists-lab) Super Bowl 2024 ad takes viewers on a journey through pivotal moments in history, ranging from the Trojan Horse getting into the city of Troy to Kris Jenner sporting a throwback hairstyle and an iconic red blazer, deciding whether or not a reality TV show starring her family is a fit. Each of these scenarios shows people at a crossroads and agreeing to "twist on it" to let fate decide. In the Super Bowl commercial, OREO plays with a variety of historical and fictional decisions, reimagining what it might have looked like for small and big decisions alike to be made with the assistance of a [sandwich cookie](https://www.trendhunter.com/trends/reeses-x-oreo). Rather than tossing a coin, people are seen making choices based on which side of the cookie the creme lands on. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 52% | Activity: 69% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Historical Retrospection:** The OREO Super Bowl ad revisits pivotal moments in history, reimagining how decisions could have been made with the assistance of a sandwich cookie. - **Decision-making Innovation:** OREO showcases a new way of decision-making in their Super Bowl commercial, replacing coin-tossing with choosing based on which side of the cookie the creme lands on. - **Fictional Conundrums:** The OREO ad presents fictional scenarios where people are faced with dilemmas and use the cookie's creme landing as a means to decide. ### Where This Applies - **Advertising:** The OREO Super Bowl ad introduces a creative and playful approach to advertising by blending historical moments with decision-making using their product. - **Confectionery:** OREO showcases their cookie as a unique tool for decision-making, adding a playful twist to the confectionery industry. - **Entertainment:** The OREO Super Bowl commercial infuses entertainment with historical reimaginations, presenting a fresh concept that can inspire innovative approaches within the industry. ## Related on Trend Hunter - [Customizable Cookie Pop-Ups](https://www.trendhunter.com/trends/oreo-twists-lab.md) - [Playful Football-Shaped Crackers](https://www.trendhunter.com/trends/footballshaped-crackers.md) - [Cookie-Branded Birthday Campaigns](https://www.trendhunter.com/trends/never-stop-wishing.md) - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Sandwich Cookie Metaverses](https://www.trendhunter.com/trends/oreoverse.md) - [Decadent Super Bowl Cookies](https://www.trendhunter.com/trends/big-game-cookies.md) - [Risk-Worthy Snack Ads](https://www.trendhunter.com/trends/super-bowl-pringles.md) - [VHS-Inspired Cookie Packaging](https://www.trendhunter.com/trends/oreo-cakesters.md) - [Privileged Cookie Campaigns](https://www.trendhunter.com/trends/born-of-two-icons.md)