# Ferris Wheel Cookie Separators The Oreo Separator Ad Campaign Continues with This Ingenious Design By Andrew Sztein | Published 2013-03-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-separator References: [mashable](http://mashable.com/2013/03/06/ferris-wheel-contraption-oreo) & [youtube](https://www.youtube.com/watch?feature=player_embedded&v=ryas71YWsx4) [Nabisco's](https://www.trendhunter.com/trends/oreo-cookie-products) ingenious Oreo separator campaign keeps chugging along with an incredible new machine designed to separate the cookie from the icing. This time around, the machine is nothing quite so obtuse as using a hatchet to split the cookie like one of the previous designs. Instead, the designers at Dentaku have put in a little more subtlety in their version, but don't let that fool you, this is still an incredibly dangerous Oreo separator. The design involves mounting eight cookies onto a Ferris wheel device that has sharp blades popping out to first separate the top layer from the icing, and then a second blade cuts off the icing. Once all the [Oreos](https://www.trendhunter.com/trends/panda-oreos) are separated, the wheel reverses direction to knock the remaining cookies off the wheel. Not only is this Oreo separator really clever, but it also gains insight into the scientific engineering process by showing the early unsuccessful attempts. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 44% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Innovative Food Separators:** Designing new devices that separate food in different ways to create unique experiences for consumers. - **Precision Cutting Automation:** Using automation to split and cut food products with precision for increased efficiency. - **Interactive Food Ad Campaigns:** Creating interactive ad campaigns that engage consumers and showcase the unique features of food products. ### Where This Applies - **Food Manufacturing:** Manufacturing and designing new food processing machinery that separates food products in unique ways. - **Advertisement:** Developing and executing creative ad campaigns that engage consumers with fun and interactive experiences. - **Automation and Robotics:** Using automation and robotics to improve precision cutting processes in various industries such as food processing and manufacturing. ## Related on Trend Hunter - [Cookie-Inspired Vanilla Creme Tubes](https://www.trendhunter.com/trends/broken-cookies.md) - [Customized Foodservice Cookies](https://www.trendhunter.com/trends/oreoid-for-business.md) - [Meta Cookie-Filled Cookie](https://www.trendhunter.com/trends/the-most-oreo-oreo-cookies.md) - [Sandwich Cookie Metaverses](https://www.trendhunter.com/trends/oreoverse.md) - [Interactive Panda Cookies](https://www.trendhunter.com/trends/panda-oreos.md) - [Dubai Chocolate Sandwich Cookies](https://www.trendhunter.com/trends/pistachio-kunafa-cookie-sandwiches.md) - [Celebratory Sandwich Cookie Donuts](https://www.trendhunter.com/trends/krispy-kreme-x-oreo-cookie-collection.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreoid-orchard-limited-edition-cookie-pack.md) - [Bright Cookie Dunking Tools](https://www.trendhunter.com/trends/biscuit-saver.md)