# Frozen Co-Branded Candy Desserts The Dairy Queen Oreo Reese's Blizzard is Arriving for October By Michael Hemsworth | Published 2025-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-reeses-blizzard References: [brandeating](https://www.brandeating.com/2025/09/dairy-queen-new-oreo-reeses-blizzard.html) & [dairyqueen](https://www.dairyqueen.com/en-us/)  The [Dairy Queen Oreo Reese's](https://www.trendhunter.com/trends/reeses-caramel-craze-blizzard) Blizzard is the brand's October Blizzard of the Month that's crafted with a familiar taste and texture in mind to satisfy fans as we head into the cooler weather months. The [frozen dessert](https://www.trendhunter.com/trends/dairy-queen-blizzard-cup-lineup) starts off with vanilla soft serve blended with pieces of Oreo cookies and Reese's Peanut Butter Cups to give it a sweet, textural touch. The incorporation of both Oreo and Reese's products gives the dessert leverage amongst a wider segment of consumers who might be searching for treats with a familiar recipe. The Dairy Queen Oreo Reese's Blizzard is being added to the brand's fall menu alongside a variety of additional seasonal items to satisfy demand for frozen treats into the autumn. Image Credit: Dairy Queen ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 63% | Activity: 66% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Co-branded Dessert Collaborations:** The blending of beloved snack and candy brands in frozen desserts creates a new avenue for expanding consumer appeal. - **Seasonal Flavor Innovations:** Frozen dessert brands are leveraging seasonal themes to maintain consumer interest even as weather cools. - **Texture-enhanced Frozen Treats:** Combining diverse textures in frozen desserts offers consumers a multi-sensory eating experience that adds a new dimension to traditional flavors. ### Where This Applies - **Frozen Dessert Industry:** As demand for unique and seasonal frozen treats rises, companies have the opportunity to explore inventive co-branded offerings. - **Snack and Confectionery Industry:** Brands can expand their market reach by integrating their products into new formats like frozen desserts, enhancing their appeal. - **Food and Beverage Marketing:** Increased collaboration between familiar brands in marketing strategies may capture a broader audience seeking nostalgia and novelty. ## Related on Trend Hunter - [Co-Branded Blended Frozen Treats](https://www.trendhunter.com/trends/reeses-caramel-craze-blizzard.md) - [Winter-Themed Blended Desserts](https://www.trendhunter.com/trends/oreo-snowdrift-blizzard.md) - [Nutty Chocolate Ice Creams](https://www.trendhunter.com/trends/reeses-pieces-cookie-dough-blizzard.md) - [Indulgent Autumnal Ice Creams](https://www.trendhunter.com/trends/fall-blizzard-menu.md) - [Mashmallow Core Ice Creams](https://www.trendhunter.com/trends/royal-reeses-fluffernutter-blizzard.md) - [Baked Goods-Infused Frozen Treats](https://www.trendhunter.com/trends/frosted-sugar-cookie-blizzard.md) - [Earthy Frozen Chocolate Desserts](https://www.trendhunter.com/trends/oreo-dirt-pie-blizzard.md) - [Icy QSR Dessert Menus](https://www.trendhunter.com/trends/dairy-queen-holiday-menu.md) - [Five-Ingredient Ice Cream Treats](https://www.trendhunter.com/trends/reeses-take-5-blizzard.md)