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# Cookie-Flavored Hot Chocolates
Dunkin' Donuts Recently Added Oreo Hot Chocolate to Its Fall Menu

By Katherine Pendrill | Published 2016-10-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-hot-chocolate
References: [brandeating](http://www.brandeating.com/2016/09/dunkin-donuts-introduces-new-oreo-hot-chocolate.html) & [news.dunkindonuts](http://news.dunkindonuts.com/news/dunkin-donuts-launches-new-oreoR-flavored-hot-chocolate-to-sweeten-the-season)

[Dunkin](https://www.trendhunter.com/trends/frankford-candy)' Donuts recently expanded its fall beverage lineup beyond pumpkin spice to include Oreo Hot Chocolate. For kids and those consumers that do not drink coffee, the new drink provides a delicious way to indulge in something sweet this season.

The new Oreo Hot Chocolate is a limited-edition beverage that will be available throughout the fall and winter at participating Dunkin' Donuts locations. The indulgent drink draws inspiration from [Nabisco's](https://www.trendhunter.com/trends/pumpkin-spice-oreos) iconic Oreo cookies with the familiar flavor of chocolate biscuits and vanilla creme. The new drink joins other warm beverages such as the chain's [Original Hot Chocolate](https://www.trendhunter.com/trends/hot-cocoa-classic-cookie) and the Dunkaccino.

The newest addition to the Dunkin' Donuts fall beverage menu demonstrates how brands can turn familiar flavors into seasonal treats for consumers.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 21% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Seasonal Flavored Hot Chocolate:** Brands can capitalize on the seasonal trend of indulgent, cookie-flavored hot chocolates to expand their beverage lineups.
- **Limited-edition Beverages:** The popularity of limited-edition hot chocolate flavors provides an opportunity for brands to increase sales by driving urgency and demand.
- **Non-coffee Beverages:** The demand for non-coffee alternatives such as hot chocolate, tea, and other comfort beverages is on the rise, offering an opportunity for brands to tap into the trend with new innovations.

### Industries Being Reshaped

- **Food and Beverage:** Hot chocolate and other seasonal beverages are a lucrative opportunity for the food and beverage industry to entice customers with indulgent, flavorful options.
- **Fast Food Chains:** Fast food chains, such as Dunkin' Donuts, can leverage the popularity of hot chocolate and seasonal flavors to drive sales and offer more choices for non-coffee drinkers.
- **Confectionery:** Confectionery companies can create unique collaborations with fast food chains to offer limited-edition cookie-flavored hot chocolates and other beverages.

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