# Branded Cookie Frozen Treats The Oreo Frozen Treats Include Four Varieties By Michael Hemsworth | Published 2022-01-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-frozen-treats References: [chewboom](https://www.chewboom.com/2022/01/25/oreo-unveils-new-frozen-treats-lineup/) & [oreo](https://www.oreo.com)  The Oreo Frozen Treats range is being launched by the brand to provide avid fans with a new way to indulge their craving for the namesake [sandwich cookies](https://www.trendhunter.com/trends/oreo-cookie-products) in an alternative way. The lineup is focused on providing consumers with a different kind of flavor experience that is different from traditional cookies and cream-flavor products with a recipe that captures the authentic taste of the cookies. The product line includes the Oreo Bars, Oreo Cones, [Oreo Sandwiches](https://www.trendhunter.com/trends/little-debbie-ice-cream-sandwiches) and the Oreo [frozen dessert tubs](https://www.trendhunter.com/trends/oreo-cookie-sundae) that come in 48-ounce and 14-ounce size options. The Oreo Frozen Treats range is currently available at select retailers, with a nationwide launch set to take place by March 2022. The brand offers consumers an interactive tool to find out where to purchase the products in the US. Image Credit: Oreo ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 6% | Activity: 38% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Frozen Cookie Treats:** The popularity of Oreo Frozen Treats and similar desserts create opportunities for companies to experiment with unique frozen cookie treats and flavors. - **Alternative Flavor Experiences:** The Oreo Frozen Treats line presents an opportunity for businesses to create and market alternative flavor experiences for traditional desserts. - **Interactive Purchasing Tools:** The interactive purchasing tool utilized by Oreo sets a trend for businesses to incorporate interactive tools into their own marketing and sales strategies. ### Industries Being Reshaped - **Frozen Dessert Industry:** The launch of Oreo Frozen Treats showcases the potential opportunities for innovation within the frozen dessert industry. - **Cookie Industry:** The development of Oreo Frozen Treats emphasizes the possibility for new exploration and innovation in flavor and product offerings within the cookie industry. - **Retail Industry:** The nationwide launch of the Oreo Frozen Treats range in March 2022 highlights the potential opportunities for innovation and expansion within the retail industry. ## Related on Trend Hunter - [Frozen Snack-Size Cookie Treats](https://www.trendhunter.com/trends/oreo-frozen-treat.md) - [Minty Frozen Cookie Treats](https://www.trendhunter.com/trends/oreo-mint-frozen-treats.md) - [Mint-Flavored Frozen Treats](https://www.trendhunter.com/trends/mint-oreo.md) - [Cookie-Themed Ice Cream Menus](https://www.trendhunter.com/trends/cold-stone-creamery-summer-treats.md) - [Celebratory Cookie-Packed Ice Creams](https://www.trendhunter.com/trends/cold-stone-creamery-oreo.md) - [Ice Cream-Flavored Cookies](https://www.trendhunter.com/trends/oreo-neapolitan.md) - [Indulgent At-Home Frozen Treats](https://www.trendhunter.com/trends/ice-cream-products.md) - [Cookie Cone Frozen Treats](https://www.trendhunter.com/trends/extrme-ice-cream.md) - [Frozen Peanut Butter Treats](https://www.trendhunter.com/trends/reeses.md)