# Cookie Dunking Challenges The 'OREO Dunk Challenge' is Hosted by Three Big Celebrities By Joey Haar | Published 2017-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-dunk-challenge References: [thedailymeal](http://www.thedailymeal.com/news/eat/oreo-launches-dunk-challenge-christina-aguilera-and-shaquille-o-neal/020817) & [mondelez.promo.eprize](https://mondelez.promo.eprize.com/oreodunksweeps/) During his tenure as one of the most dominant big men the [NBA](https://www.trendhunter.com/trends/nba-oreo-cookies) has ever seen, Shaquille O'Neal earned a reputation for throwing down some of the meanest dunks ever captured on video, but now Shaq is channeling his dunking into a gentler medium with the OREO Dunk Challenge. Featuring Shaq, Christina Aguilera, and Brazilian soccer superstar Neymar, the social media contest asks contestants to submit videos of themselves dunking the iconic cookie in milk for the chance to win a trip to an event in either New York or Los Angeles. There are three ways to enter the OREO Dunk Challenge. Contestants can submit a video on [Instagram](https://www.trendhunter.com/trends/one-puffs-trick-shot-challenge) with the hashtag #OREODunkContest, tweet their video with the same hashtag, or comment their video to the OREO [Facebook](https://www.trendhunter.com/trends/lexi-ai) page's sweepstakes post. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 34% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Social Media Challenges:** Creating social media challenges with celebrity endorsement can increase user engagement and enhance brand awareness for companies. - **Experiential Marketing:** Hosting events as rewards for social media challenges can create unique experiences that strengthen brand loyalty for companies. - **Interactive Advertising:** Incorporating interactive elements into advertising campaigns can increase consumer participation and foster positive brand associations for companies. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can leverage social media challenges to promote their products and generate buzz among consumers. - **Entertainment:** The entertainment industry can use social media challenges to engage fans and promote new releases or events. - **Digital Marketing:** By creating interactive advertising campaigns, digital marketing firms can help clients increase brand awareness and customer engagement. ## Related on Trend Hunter - [Trick Shot Sweepstakes](https://www.trendhunter.com/trends/one-puffs-trick-shot-challenge.md) - [Galactic Sandwich Cookies](https://www.trendhunter.com/trends/oreo-space-dunk.md) - [Dynamic Basketball-Informed Marketing Campaigns](https://www.trendhunter.com/trends/ncaa-athletes.md) - [Early Christmas Decoration Contests](https://www.trendhunter.com/trends/early-christmas-decoration.md) - [Iced Coffee Challenges](https://www.trendhunter.com/trends/iced-coffee-dare.md) - [Basketball League Customized Cookies](https://www.trendhunter.com/trends/nba-oreo-cookies.md) - [Cookie-Branded Birthday Campaigns](https://www.trendhunter.com/trends/never-stop-wishing.md) - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Candy Bar Basketball Promotions](https://www.trendhunter.com/trends/reeses-ultimate-basketball-team.md)