# Earthy Frozen Chocolate Desserts Dairy Queen Has Just Launched the New Oreo Dirt Pie Blizzard By Katherine Pendrill | Published 2022-04-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-dirt-pie-blizzard References: [brandeating](https://www.brandeating.com/2022/04/new-oreo-dirt-pie-anchors-dairy-queens-2022-summer-blizzard-line-up.html)  The classic childhood snack of "dirt and worms" is getting an upgrade in the form of [Dairy Queen's](https://www.trendhunter.com/trends/cake-batter-cookie-dough-blizzard) new Oreo Dirt Pie Blizzard. For those unfamiliar, dirt and worms is a kid's snack that combines chocolate pudding with crushed chocolate cookies, and gummy worms to resemble real dirt. Now Dairy Queen has put a spin on this classic dish by combining [Oreo cookie pieces](https://www.trendhunter.com/trends/oreo-cookie-sundae), gummy worms, and fudge crumble with creamy vanilla soft serve. The new Dairy Queen's Oreo Dirt Pie Blizzard is part of the brand's seasonal 2022 'All-Star' summer Blizzard line-up. Other treats in the lineup include the Girl Scout Thin Mints Blizzard, the Very Cherry Chip Blizzard, the [Drumstick with Peanuts Blizzard](https://www.trendhunter.com/trends/dq-drumstick-duo), and more. Image Credit: Dairy Queen ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 47% | Activity: 84% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Inventive Frozen Treats:** Innovative frozen dessert creations that combine classic flavors with unexpected twists for a unique customer experience. - **Childhood Nostalgia:** Bringing back childhood classics in fresh, new ways to evoke fond memories and create positive emotional connections with customers. - **Summer Seasonal Offerings:** Offering limited-time summer treats that encourage customers to indulge and try something new. ### Who This Affects Most - **Frozen Dessert Industry:** Opportunity to create innovative new flavors and combinations to stand out in a crowded market. - **Fast Food Industry:** Creating limited-time offers that tap into nostalgia and encourage impulse purchases can drive foot traffic to fast food restaurants. - **Seasonal Food Industry:** Developing and promoting seasonal menu items can create excitement and anticipation among customers and drive sales during specific times of year. ## Related on Trend Hunter - [Winter-Themed Blended Desserts](https://www.trendhunter.com/trends/oreo-snowdrift-blizzard.md) - [Frozen Co-Branded Candy Desserts](https://www.trendhunter.com/trends/oreo-reeses-blizzard.md) - [Nutty Chocolate Ice Creams](https://www.trendhunter.com/trends/reeses-pieces-cookie-dough-blizzard.md) - [Baked Goods-Infused Frozen Treats](https://www.trendhunter.com/trends/frosted-sugar-cookie-blizzard.md) - [Baking Mix-Inspired Frozen Treats](https://www.trendhunter.com/trends/mixing-bowl-mashup-blizzard-treat.md) - [Earthy Dessert Sandwich Cookies](https://www.trendhunter.com/trends/oreo-dirt-cake.md) - [Cake Batter Ice Creams](https://www.trendhunter.com/trends/cake-batter-cookie-dough-blizzard.md) - [Summery Ice Cream Menus](https://www.trendhunter.com/trends/dairy-queen-blizzard-menu.md) - [Blended Frozen Treat Menus](https://www.trendhunter.com/trends/dairy-queen-summer-blizzard-menu.md)