# Indulgent Branded Cookie Sundaes The Wayback Burgers Oreo Cookie Sundae is Arriving for Fall By Michael Hemsworth | Published 2025-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-cookie-sundae References: [qsrmagazine](https://www.qsrmagazine.com/news/wayback-burgers-introduces-new-oreo-cookie-sundae/) & [waybackburgers](https://waybackburgers.ca/menu/)  [Wayback Burgers](https://www.trendhunter.com/trends/limitedtime-items) Oreo Cookie Sundae is making its debut on the brand's menu as a limited time offering that's perfect for fans to enjoy as a [sweet, frozen treat](https://www.trendhunter.com/trends/wendys-desserts). The menu item starts off with Blue Bunny vanilla ice cream that's paired with [Oreo Cookie pieces and chocolate sauce](https://www.trendhunter.com/trends/oreo-reeses-blizzard) to give it a rich yet familiar flavor profile. The menu item is making its way to participating locations now through November 21, 2025 for $6.49 and is positioned as the perfect treat to enjoy on its own or as a dessert with a meal. President Pat Conlin commented on the Wayback Burgers Oreo Cookie Sundae saying, "We’re rewriting the rulebook – one layer at a time – with our take on a parfait. Our shakes continue to be one of the most asked for items by guests across our entire system, so we decided to elevate the category and swap the straw for a spoon. We’re excited to see our guests’ reactions to the new sundae, and know the decadent, sweet layers will be tough to resist, whether that’s in-restaurant or on-the-go.” ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 16% | Activity: 18% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Decadent Dessert Hybrids:** Combining classic dessert elements like cookies and ice cream, dessert hybrids offer unique and indulgent experiences appealing to consumer cravings for novelty and luxury. - **Limited-time Flavor Mobilization:** Introducing limited-time offers capitalizes on the excitement of exclusivity and urgency, encouraging repeat visits and consumer engagement with seasonal or fleeting menu items. - **Parfait-style Presentation:** Reimagining traditional presentation with a parfait-style approach enhances the customer experience by providing new ways to enjoy familiar favorites in layered formats. ### Where This Applies - **Frozen Dessert Market:** Innovation in frozen treats such as uniquely flavored sundaes and hybrids holds potential for growth in the competitive dessert industry by offering diverse consumer options. - **Quick-service Restaurants:** Incorporating high-demand, limited-edition desserts into quick-service menus can attract a wider audience and boost in-store or drive-thru traffic. - **Branded Dessert Collaborations:** Collaborations between well-known snack brands and food service outlets can create enhanced brand value and tap into fan bases with novel and co-branded offerings. ## Related on Trend Hunter - [Deep Dish Cookie Sundaes](https://www.trendhunter.com/trends/buffalo-bonanza-cookie-sundae.md) - [Chocolaty Cheesecake Sundaes](https://www.trendhunter.com/trends/oreo-big-scoop-cheesecake-sundae.md) - [Celebratory Cookie-Packed Ice Creams](https://www.trendhunter.com/trends/cold-stone-creamery-oreo.md) - [Burger Menu Updates](https://www.trendhunter.com/trends/limitedtime-items.md) - [Cookie-Infused Mocha Shakes](https://www.trendhunter.com/trends/mocha-oreo-cookie-shake.md) - [Ice Cream Sundae Cookies](https://www.trendhunter.com/trends/ice-cream-sundae-cookie.md) - [Cookie-Themed Ice Cream Menus](https://www.trendhunter.com/trends/cold-stone-creamery-summer-treats.md) - [Fall-Themed Burger Menus](https://www.trendhunter.com/trends/wayback-burgers2.md) - [Salty-Sweet Sundaes](https://www.trendhunter.com/trends/salted-brown-butter-cookie-dazzler.md)