# American Flag Ice Creams The Independence Oreo Cookie Ice Cream is Filled with Stars and Stripes By Laura McQuarrie | Published 2014-05-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-cookie-ice-cream References: [brandeating](http://www.brandeating.com/2014/05/news-baskin-robbins-new-oreo-independence-ice-cream-in-pre-packed-quarts.html) & [news.baskinrobbins](http://news.baskinrobbins.com/Press-Releases/BASKIN-ROBBINS-INTRODUCES-PATRIOTIC-NEW-OREO-INDEPENDENCE-ICE-CREAM-FLAVOR-498.aspx) Just in time for Memorial Day and ahead of Independence Day, [Baskin-Robbins](https://www.trendhunter.com/trends/golden-oreo-irish-cream-ice-cream) introduced a new Oreo cookie ice cream, in honor of the armed services and their families. Baskin-Robbins partnered with the USO ([United Service Organizations](https://www.trendhunter.com/trends/smooth-salute)) and pays tribute to America's troops with a Oreo cookie ice cream, mixed with patriotic blue candy stars and stripes of strawberry-flavored sauce, which makes it a pretty tasty version of the flag and a super easy themed dessert to bring to a summer party or barbecue. The ice cream is only available in pre-packaged containers and will be available through the summer, until September. This partnership also has Baskin-Robbins supporting the USO's 'Every Moment Counts' campaign and encourages Americans to send a virtual thank you message to troops through USO. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 20% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Patriotic Food Products:** There is an opportunity for food companies to create patriotic-themed products that celebrate national holidays and support charitable causes like the armed services. - **Limited Edition Partnerships:** Collaborations between brands and organizations can create limited edition products that raise awareness and support for specific causes, resulting in increased customer engagement and brand loyalty. - **Virtual Appreciation Campaigns:** Implementing virtual campaigns that allow consumers to send appreciation messages to military personnel can be a way for brands to show support, build positive brand image, and foster a sense of community. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on patriotic holidays by creating limited edition products that showcase national pride and support charitable causes. - **Non-profit and Charitable Organizations:** Charitable organizations can collaborate with brands to create special edition products that raise funds and awareness for their causes, fostering a mutually beneficial partnership. - **Marketing and Advertising:** Digital marketing agencies can help brands develop virtual appreciation campaigns that engage consumers and reinforce positive brand associations while supporting the armed services. ## Related on Trend Hunter - [Patriotic Frozen Custard Desserts](https://www.trendhunter.com/trends/freedom-berry-jackhammer.md) - [Cookie-Packed Irish Cream Treats](https://www.trendhunter.com/trends/golden-oreo-irish-cream-ice-cream.md) - [Sandwich Cookie Ice Creams](https://www.trendhunter.com/trends/cookies-n-cream-cheesecake.md) - [Ice Cream-Flavored Cookies](https://www.trendhunter.com/trends/oreo-neapolitan.md) - [Patriotic Americana Donuts](https://www.trendhunter.com/trends/krispy-kreme-stars-and-stripes-dozen.md) - [Cookie-Themed Ice Cream Menus](https://www.trendhunter.com/trends/cold-stone-creamery-summer-treats.md) - [Celebratory Cookie-Packed Ice Creams](https://www.trendhunter.com/trends/cold-stone-creamery-oreo.md) - [Independence Day Donut Lineups](https://www.trendhunter.com/trends/star-spangled-sweetness-collection.md) - [Sundae-Inspired Ice Creams](https://www.trendhunter.com/trends/sundae-funday-ice-cream.md)