# Cookie-Stuffed Belgian Waffles IHOP Just Unveiled a Oreo Cookie Crumble Belgian Waffle By Katherine Pendrill | Published 2023-09-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-cookie-crumble-belgian-waffle References: [nrn](https://www.nrn.com/family-dining/ihop-s-menu-evolution-continues-new-waffles-impossible-foods-options) & [ihop](https://www.ihop.com/en/menu/try-our-new-menu-items/oreo-cookie-crumble-waffle)  Hot on the heels of its pumpkin spice menu introduction last month, [IHOP](https://www.trendhunter.com/trends/seasonal-waffle-menu) has just unveiled a whole new Belgian Waffles menu. All of IHOP's new Belgian Waffle offerings are made with the chain's signature batter and come in four tasty topping combinations. There's the new Oreo Cookie Crumble Belgian Waffle, which features real Orea cookie pieces in the batter, the new [Strawberry Cheesecake Belgian Waffle](https://www.trendhunter.com/trends/maple-pumpkin-cheesecake-pancakes) topped with creamy cheesecake mousse, and the savory new Nashville Hot Chicken & Waffles option. There's also a Waffle Breakfast Combo that comes with two eggs, hashbrowns, and bacon strips or sausages. As CMO Kieran Donahue said of the new offerings, "This fall, we have kicked it up a notch by delivering a dedicated biscuits menu, and now, expanded our popular waffles to include Nashville Hot Chicken & Waffles and a Waffle Sundae so that our guests can enjoy any time of day." Image Credit: IHOP ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 29% | Activity: 41% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Signature Batter Belgian Waffles:** IHOP introduces a new menu of Belgian Waffles made with their signature batter and topped with innovative combinations. - **Oreo Cookie Crumble Belgian Waffle:** IHOP unveils a Belgian Waffle option with real Oreo cookie pieces in the batter, offering a unique twist on a classic breakfast favorite. - **Nashville Hot Chicken & Waffles:** IHOP adds a savory twist to their Belgian Waffle menu with a Nashville Hot Chicken & Waffles option, expanding the range of flavors and offering a unique combination for customers. ### Sectors Adopting This - **Restaurant Industry:** The introduction of IHOP's new Belgian Waffles menu demonstrates the potential for innovation in the restaurant industry, creating unique and enticing options to attract customers. - **Breakfast Food Industry:** IHOP's Oreo Cookie Crumble Belgian Waffle showcases the potential for creativity and experimentation in the breakfast food industry, appealing to customers with innovative flavor combinations. - **Bakery Industry:** The addition of the Nashville Hot Chicken & Waffles option to IHOP's Belgian Waffle menu highlights the opportunity for disruption and new flavor profiles in the bakery industry, combining sweet and savory elements. ## Related on Trend Hunter - [Indulgent Diner Waffle Menus](https://www.trendhunter.com/trends/seasonal-waffle-menu.md) - [Crispy Cookie Butter Pancakes](https://www.trendhunter.com/trends/ihop-cookie-butter-pancakes.md) - [Citrusy Sandwich Cookie Pancakes](https://www.trendhunter.com/trends/lemon-oreo-pancakes.md) - [Cookie Cheesecake-Filled Pancakes](https://www.trendhunter.com/trends/oreo-stuffed-cheesecake-pancakes.md) - [Biscuit-Themed Breakfast Selections](https://www.trendhunter.com/trends/ihop-3.md) - [Pancake House Menu Expansions](https://www.trendhunter.com/trends/ihop-1.md) - [Winter Weather Breakfast Menus](https://www.trendhunter.com/trends/ihop-holiday-menu.md) - [Pancake-Cookie Hybrids](https://www.trendhunter.com/trends/cookie-hybrid.md) - [All-Day Waffle Bites](https://www.trendhunter.com/trends/waffle-bites.md)