# Crunchy Tea Bags The Oreo Cookie Case Turns Your Milk into a Shake By Omar Yusuf | Published 2011-09-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-cookie-case References: [thedailywh.at](http://thedailywh.at/2011/09/21/incredible-invention-of-the-day/) & [adsoftheworld](http://adsoftheworld.com/media/dm/oreo_crumb_case?size=_original) It's not often that an iconic snack is successfully reinvented or revamped, and the ingenuity of the Oreo Cookie Case will remind you why it happens so rarely. The concept product (alas, it isn't real) was devised by Michael Malz, Jacob Gale and their other [Miami Ad School](https://www.trendhunter.com/trends/nba-oreo-cookies) peers. As simple as it is appealing, the Oreo Cookie Case puts those seemingly useless crumbs at the bottom of the tray to good use. Once collected, the crumbs are poured into a tea bag and then dunked, like a tea bag, into milk. Your boring glass of 2% is suddenly a milkshake that's bringing all the boys to the yard. [Nabisco](https://www.trendhunter.com/trends/oreo-cookie-products) hasn't announced any plans to bring this delectable treat to reality, so until then you'll have to find some loose tea bags and cram them full of (probably too many) crumbs. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 17% | Activity: 39% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Snack Reinvention:** Opportunity to revamp iconic snacks to create innovative and appealing products. - **Waste Upcycling:** Opportunity to repurpose seemingly useless waste into new products, adding value and reducing waste. - **Unexpected Flavor Combinations:** Opportunity to experiment with unconventional flavor combinations to create tasty and unique products. ### Who This Affects Most - **Food and Beverage:** Industry can explore new and unconventional ways to reinvent popular snacks and reduce waste through innovative product development. - **Packaging:** Industry can create packaging solutions that serve a dual purpose, reducing waste and enhancing the user experience. - **Advertising:** Industry can discover and promote innovative product ideas that capture the attention of customers and create buzz. ## Related on Trend Hunter - [Cookie-Inspired Vanilla Creme Tubes](https://www.trendhunter.com/trends/broken-cookies.md) - [Cookie-Centered Milk Teas](https://www.trendhunter.com/trends/oreo-lovers-series.md) - [Cookie Cracker Hybrids](https://www.trendhunter.com/trends/oreo-and-ritz.md) - [Customizable Cookie Pop-Ups](https://www.trendhunter.com/trends/oreo-twists-lab.md) - [Meta Cookie-Filled Cookie](https://www.trendhunter.com/trends/the-most-oreo-oreo-cookies.md) - [Nutty Sandwich Cookies](https://www.trendhunter.com/trends/reeses-x-oreo.md) - [VHS-Inspired Cookie Packaging](https://www.trendhunter.com/trends/oreo-cakesters.md) - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreoid-orchard-limited-edition-cookie-pack.md)