# Lilac-Colored Soft Serve McDonald's Hong Kong is Selling Purple Ice Cream in Oreo Cones By Katherine Pendrill | Published 2018-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-cones References: [popsugar](https://www.popsugar.com/food/McDonald-Hong-Kong-Oreo-Sweet-Potato-Soft-Serve-44984893) & [instagram](https://www.instagram.com/p/Bjanfetn1st/?utm_source=ig_embed) With summer in full swing, McDonald's Hong Kong is giving its soft serve an upgrade with rich and chocolaty Oreo cones. With the dark black cones as a base, each soft serve flavor looks like a gothic take on a popular summer treat. One of the most buzz-worthy of these new treats is the purple sweet potato ice cream. Served in one of the Oreo cones, the lilac-colored soft serve looks almost too pretty to eat. However, fans should not hesitate to scoop up one of these sweet treats as they are only available for a limited time at McDonald's locations across Hong Kong For those who are uninterested in potato-flavoured ice cream, McDonald's Mexico locations are serving up the Oreo cones with a sweet cookies and cream ice cream dubbed the Cono Oreo. Image Credit: *@dengnfoods.* ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 25% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Soft Serve:** Opportunity to create unique and visually appealing soft serve flavors that attract customers. - **Limited-time Offerings:** Opportunity to generate hype and increase sales by offering special edition soft serve flavors for a limited time. - **Gothic Twist on Summer Treats:** Opportunity to create innovative and unconventional variations of popular summer treats to cater to unique consumer preferences. ### Sectors Adopting This - **Food and Beverage:** Opportunity for ice cream shops and fast food chains to capitalize on the trend of colorful and limited-time soft serve offerings. - **Hospitality:** Opportunity for hotels and resorts to offer unique soft serve flavors and cones as a special dessert option for guests. - **Event Planning:** Opportunity for event planners to incorporate colorful and eye-catching soft serve options into special events and parties. ## Related on Trend Hunter - [Sea-Inspired Ice Cream Treats](https://www.trendhunter.com/trends/sea-salt-mcflurry.md) - [QSR Holiday Ice Creams](https://www.trendhunter.com/trends/holiday-mcflurry.md) - [Ice Cream-Topped Lattes](https://www.trendhunter.com/trends/ice-cream-latte.md) - [Pineapple-Infused QSR Desserts](https://www.trendhunter.com/trends/pineapples-aplenty.md) - [Swiss Chocolate Ice Creams](https://www.trendhunter.com/trends/milka-triolade-mcflurry.md) - [Celebratory Iced QSR Desserts](https://www.trendhunter.com/trends/confetti-cookie-dough-mcflurry.md) - [Regional Ice Cream Desserts](https://www.trendhunter.com/trends/mcdonalds-japan-mcflurry.md) - [Gray Licorice Shakes](https://www.trendhunter.com/trends/licorice-shake.md) - [Hot Fudge Soft Serves](https://www.trendhunter.com/trends/oreo-fudge-mcflurry.md)