# Creamy Cookie Churros 'Oreo Churros' is Meant to Be a Delicious Grab and Go Snack for All Ages By Christopher Magsambol | Published 2015-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-churro References: [fandbnews](http://fandbnews.com/us-snack-craze-oreo-churros-now-available-in-filled-grab-go-format/) & [popsugar](http://www.popsugar.com/food/Where-You-Can-Buy-Oreo-Churros-39131983) The new Oreo Churros makes for the perfect marriage; creamy vanilla filling, wrapped in a soft yet crunchy chocolaty cookie. The innovative new snack is now available throughout grocery stores in the United States and can be found in the freezer section. Different limited-edition versions of Oreo Churros were made before, but this new product is meant to be the ideal grab-and-go snack. Because they will be stored in the freezer, freshness will be kept in, while allowing for a longer shelf-life. Furthermore, it can be eaten cold as is, or later as a snack after its been cooled down. Oreo Cookie Crumb/Sugar Topping is also available, providing cookie lovers a sugary topping to roll your Oreo Churros in after it has been heated, ultimately recreating an authentic churro experience. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 39% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Frozen Snacks Industry:** The success of the Oreo Churros in the freezer section presents an opportunity for expansion in the frozen snacks market by creating new and innovative products that maintain freshness and a long shelf-life. - **Limited-edition Product Trend:** The release of previous limited-edition Oreo Churros proves that consumers enjoy exclusive products, presenting an opportunity for companies to release seasonal or limited-time items to boost sales. - **Hybrid Food Trend:** The combination of two popular snacks – churros and Oreos – in the Oreo Churros presents an opportunity for companies to create new and unique hybrid food products that appeal to consumers. ### Who This Affects Most - **Frozen Food Industry:** The release of new frozen snacks products, such as the Oreo Churros, may drive growth in the frozen food industry by appealing to customers seeking convenient and easy-to-prepare meals. - **Confectionery Industry:** The success of the Oreo Churros, a new and unique confectionery product, presents an opportunity for companies to develop and market innovative and exciting snacks to satisfy consumer demand. - **Grocery Retail Industry:** The Oreo Churros, a new grab-and-go snack available in grocery stores, presents an opportunity for retailers to attract and retain customers by offering a unique and delicious product that stands out on shelves. ## Related on Trend Hunter - [Convenient Frozen Churro Bites](https://www.trendhunter.com/trends/ihola-churros-double-twisted-bites.md) - [Crispy Fried Churro Fries](https://www.trendhunter.com/trends/churro-fries.md) - [Frozen Snack-Size Cookie Treats](https://www.trendhunter.com/trends/oreo-frozen-treat.md) - [Fried Dessert-Flavored Ice Creams](https://www.trendhunter.com/trends/doughlicious-dough-chi.md) - [Textural Churro-Inspired Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-churray-for-churros.md) - [Decadent Churro-Inspired Cookies](https://www.trendhunter.com/trends/churro-cookies.md) - [Branded Cookie Frozen Treats](https://www.trendhunter.com/trends/oreo-frozen-treats.md) - [Frozen Churro Snacks](https://www.trendhunter.com/trends/unearthed-jumbo-churros.md) - [Remixed Latin Dessert Cookies](https://www.trendhunter.com/trends/chocolate-churro-chunk-cookie.md)