# Cookie-Drawn Eyebrows The #OreoBrows Oreo Challenge Has People Make Snack-Like Eyebrow Art By Laura McQuarrie | Published 2018-10-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-challenge References: [thedrum](https://www.thedrum.com/creative-works/project/elvis-mondel-z-some-people-ll-do-anything-oreo) & [oreo](https://www.oreo.com/) As part of its campaign to prove that 'Some People’ll Do Anything for an Oreo,' the cookie brand put together a number of creative [Oreo challenges](https://www.trendhunter.com/trends/oreo-x-a-minecraft-movie-campaign) that are being launched in collaboration with social media stars and influencers. All of these challenges offer a look at some of the playful lengths that people will go to for the taste of an [OREO cookie](https://www.trendhunter.com/trends/oreo-cows), as the grand prize offered is a single pack of Oreos. As part of the #OreoBrows challenge, people are urged to give their eyebrows the look of an Oreo cookie by drawing a black and a white line above their natural eyebrow. The finished effect recreates the look of an Oreo cookie when viewed from the side, with two dark wafers framing a creamy white center. These fun creations can be found on social media with the #OreoBrows hashtag. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 79% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Challenges:** Opportunity for brands to engage with consumers through interactive and shareable challenges. - **User-generated Content:** Brands can leverage the creativity and participation of their customers to create engaging content. - **Playful Branding:** Creating fun and lighthearted brand experiences to connect with consumers. ### Sectors Adopting This - **Food & Beverage:** Brands can create innovative and interactive campaigns to increase awareness and engagement with their products. - **Beauty & Cosmetics:** Opportunity to incorporate new and creative makeup trends into product marketing and promotions. - **Social Media Marketing:** Brands can utilize social media platforms to launch viral campaigns and connect with their target audience. ## Related on Trend Hunter - [Early Christmas Decoration Contests](https://www.trendhunter.com/trends/early-christmas-decoration.md) - [Customizable Cookie Pop-Ups](https://www.trendhunter.com/trends/oreo-twists-lab.md) - [Privileged Cookie Campaigns](https://www.trendhunter.com/trends/born-of-two-icons.md) - [Interactive Panda Cookies](https://www.trendhunter.com/trends/panda-oreos.md) - [Caped Crusader Cookie Campaigns](https://www.trendhunter.com/trends/oreo-promotion.md) - [Customized Foodservice Cookies](https://www.trendhunter.com/trends/oreoid-for-business.md) - [Cookie-Branded Birthday Campaigns](https://www.trendhunter.com/trends/never-stop-wishing.md) - [Cookie-Infused Cream Cheeses](https://www.trendhunter.com/trends/popup-bagels-x-oreo.md) - [Cookie-Inspired Vanilla Creme Tubes](https://www.trendhunter.com/trends/broken-cookies.md)