# Crumbled Cookie Brownies Mrs. Freshley's and OREO are Introducing an OREO Brownie By Laura McQuarrie | Published 2017-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-brownie References: [trndmonitor](https://trndmonitor.com/food-news-mrs-freshleys-partners-with-americas-favorite-cookie-to-launch-brownie-made-with-oreo-cookie-pieces/) Snack brand Mrs. Freshley's and OREO teamed up to create an [OREO brownie treat](https://www.trendhunter.com/trends/bisco-dubai-chocolate-brownie) that will appeal to those with a sweet tooth. The 'Brownie Made with OREO Cookie Pieces' is a new hybrid dessert that pairs the fan-favorite brownie base from Mrs. Freshley's with the [iconic black and white cookie](https://www.trendhunter.com/trends/oreo-topped). As a result, consumers have the opportunity to discover a new flavor pairing and textures in this rich snack. For the utmost convenience, the brownie treats are sold in individually wrapped packages for on-the-go eating and easy packing into bags and lunch boxes. The iconic flavor of OREOs have become officially integrated into a number of [CPG](https://www.trendhunter.com/trends/pasta-bake-entrees) products and restaurant menu items, as well as countless fan creations that include everything from cakes to milkshakes. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 21% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Hybrid Desserts:** The collaboration between Mrs. Freshley's and OREO introduces a new trend of combining different desserts into one, creating opportunities for innovative flavor pairings. - **On-the-go Snacks:** The individually wrapped packaging of the OREO brownie treats taps into the trend of convenient and portable snacking, opening doors for similar products that cater to busy lifestyles. - **Iconic Brand Collaborations:** The partnership between Mrs. Freshley's and OREO showcases the trend of collaborating with well-known brands to create novel and enticing products, presenting opportunities for other companies to join forces and captivate consumers with unique offerings. ### Industries Being Reshaped - **Snack Food:** The OREO brownie treat falls within the snack food industry, providing opportunities for snack brands to experiment with hybrid desserts and capitalize on nostalgic flavors. - **Packaged Foods:** With its individually wrapped packages, the OREO brownie treat capitalizes on the packaged foods industry, inspiring other companies to innovate and create convenient on-the-go snacks. - **CPG (consumer Packaged Goods):** The inclusion of OREOs in various CPG products highlights the opportunities for businesses in the CPG industry to collaborate with iconic brands and create exciting and marketable offerings. ## Related on Trend Hunter - [Hybrid Brownie Cookie Treats](https://www.trendhunter.com/trends/brownie-cookies.md) - [Hybrid Nutty Chocolate Treats](https://www.trendhunter.com/trends/mondelz-international-and-hershey.md) - [Rich Brownie-Packed Cookies](https://www.trendhunter.com/trends/classic-brookie.md) - [Nutty Sandwich Cookies](https://www.trendhunter.com/trends/reeses-x-oreo.md) - [Peanut Butter-Stuffed Cookies](https://www.trendhunter.com/trends/chocolate-peanut-butter-cookies-featuring-oreo.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreoid-orchard-limited-edition-cookie-pack.md) - [Hybrid Brownie-Flavored Cookies](https://www.trendhunter.com/trends/brookie-pie.md) - [Layered Chocolate Brownie Cookies](https://www.trendhunter.com/trends/buckeye-brownie-cookie.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-cookie-products.md)