# Historical Cookie Ads The Oreo 100th Birthday Campaign Takes a Poignant Look at the Past By Meghan Young | Published 2012-03-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-100th-birthday-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/03/oreo-peace-jaws-man-on-the-moon-history-prohibition/) & [draftfcb](http://www.draftfcb.com) The [Oreo](https://www.trendhunter.com/trends/oreo-super-bowl-2024) 100th Birthday campaign is poignant and clever. It celebrates its century milestone by reflecting on past historical events and eras. By doing so, the ad campaign shows what the beloved cookie company has been a part of throughout the years. It also shows that Oreo resonates with many generations. Conceived and executed by American ad agency Draftfcb with photography by Richard Pierce, the Oreo 100th Birthday campaign may ask people to "celebrate the kid inside," but it also encourages people to reflect on occasions that can be considered as momentous as their 100th birthday. For instance, a boot imprint in the Oreo's iconic white icing celebrates the first step on the moon while the use of mini [Oreos](https://www.trendhunter.com/trends/oreo-twists-lab) signals the beginning of the baby boom. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 74% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Advertising:** Opportunity for brands to leverage historical events and eras to create poignant and clever ad campaigns. - **Generational Resonance:** Creating campaigns that resonate with multiple generations by highlighting shared experiences and milestones. - **Creative Reflection:** Encouraging consumers to reflect on important moments in history through creative and thought-provoking campaigns. ### Sectors Adopting This - **Advertising:** Opportunity for ad agencies to develop unique and impactful campaigns that resonate with consumers. - **Food and Beverage:** Food companies can utilize nostalgia and historical events to create engaging brand experiences and connect with consumers. - **Photography:** Photographers can leverage historical themes to create visually stunning and memorable campaigns for brands. ## Related on Trend Hunter - [Cookie-Twisting Commercials](https://www.trendhunter.com/trends/oreo-super-bowl-2024.md) - [Privileged Cookie Campaigns](https://www.trendhunter.com/trends/born-of-two-icons.md) - [Celebratory Sandwich Cookies](https://www.trendhunter.com/trends/oreo-chocolate-confetti-cake-cookies.md) - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Celebratory Biscuit Campaigns](https://www.trendhunter.com/trends/mcvities-chocolate-digestives.md) - [Cubic Cookie Movie Campaigns](https://www.trendhunter.com/trends/oreo-x-a-minecraft-movie-campaign.md) - [Playfully Branded Crosswalks](https://www.trendhunter.com/trends/oreo-walks.md) - [Chocolate Chip Cookie-Inspired Billboards](https://www.trendhunter.com/trends/tates-bake-shops.md) - [VHS-Inspired Cookie Packaging](https://www.trendhunter.com/trends/oreo-cakesters.md)