# Toy-Mimicking Cookies (UPDATE) The Oreo 100th Birthday Ad Campaign Celebrates Historical Events By Meghan Young | Published 2012-03-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oreo-100th-birthday-ad-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/03/oreo-yo-yo-text-messaging-soccer-snow-white-saturn-rock-n-roll-pac-man-mt-everest-milliennium-cubism-color-tv-3d/) & [draftfcb](http://www.draftfcb.com) A particular iconic cookie company has decided to extend its milestone year by releasing more images for its Oreo 100th Birthday ad campaign. The [first five](http://www.trendhunter.com/trends/oreo-100th-birthday-campaign) were so playfully poignant, striking the hearts of millions around the world, that Oreo simply couldn’t stop there. Since it is commemorating a centurial existence, it is only fitting that people are bombarded with (close to) a hundred ads. The Oreo 100th Birthday ad campaign was once again created by American ad agency Draftfcb. This time around, it addresses historical events such as the invention of the yo-yo, the exploration of Saturn and the birth of rock ‘n’ roll. All of these accomplishments have been cleverly depicted using [Oreo cookies](https://www.trendhunter.com/trends/chocolate-covered-pretzel-oreo). The Oreo 100th Birthday ad campaign was photographed by Richard Pierce. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 82% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Iconic Ad Campaigns:** Creating ad campaigns that celebrate milestone anniversaries creates a sense of nostalgia and engagement with consumers. - **Historical Depictions:** Depicting historical events using a popular brand can create a unique and impactful marketing strategy. - **Product-centric Advertising:** Using a product as the central element in advertising campaigns can create a memorable and effective marketing message. ### Industries Being Reshaped - **Advertising:** The advertising industry can explore creative ways to celebrate milestone anniversaries and historical events through ad campaigns. - **Food and Beverage:** Food and beverage companies can leverage their iconic products to create engaging and memorable advertising campaigns. - **Marketing:** Marketing professionals can utilize product-centric advertising to create impactful and memorable marketing messages. ## Related on Trend Hunter - [Celebratory Sandwich Cookies](https://www.trendhunter.com/trends/oreo-chocolate-confetti-cake-cookies.md) - [Celebratory Biscuit Campaigns](https://www.trendhunter.com/trends/mcvities-chocolate-digestives.md) - [Cookie-Twisting Commercials](https://www.trendhunter.com/trends/oreo-super-bowl-2024.md) - [Playtime-Encouraging Toy Capsules](https://www.trendhunter.com/trends/art-of-play.md) - [Chocolate Chip Cookie-Inspired Billboards](https://www.trendhunter.com/trends/tates-bake-shops.md) - [Cubic Cookie Movie Campaigns](https://www.trendhunter.com/trends/oreo-x-a-minecraft-movie-campaign.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-cookie-products.md) - [Privileged Cookie Campaigns](https://www.trendhunter.com/trends/born-of-two-icons.md) - [Interactive Panda Cookies](https://www.trendhunter.com/trends/panda-oreos.md)