# All-Natural Chai Concentrates Oregon Chai Unveils the 'Unsweetened Chai Tea Latte Concentrate' By Kanesa D | Published 2023-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oregon-chai References: [bevnet](https://www.bevnet.com/news/2023/oregon-chai-adds-unsweetened-chai-tea-latte-to-its-line-of-beverage-mixes) & [ca.kerryfoodservice](https://ca.kerryfoodservice.com/products/oregon-chai-unsweetened-chai-tea-latte-concentrate-10707082100372)  [Oregon Chai's](https://www.trendhunter.com/trends/real-fruit-refreshers) newest product is the 'Unsweetened Chai Tea Latte Concentrate,' a new form of chai that comes in a [convenient bottled format](https://www.trendhunter.com/trends/iced-tea-concentrates). The Oregon Chai 'Unsweetened Chai Tea Latte Concentrate' is made to satisfy the taste and health requirements of health-conscious customers and offers them the opportunity to personalize their chai. For the perfect cup of chai every time, whisk in milk and sweetener and enjoy in your favorite cup. Oregon Chai has a transparent label and is prepared with natural ingredients. The [USDA Organic](https://www.trendhunter.com/trends/just-ice-tea-lewies-lemon) and Non-GMO Project Verified marks are prominently displayed on its unsweetened chai lattes, advising consumers that they are consuming healthy products. “Since our unsweetened concentrate has no sugar or artificial sweeteners, the recipe options are endless. You’re truly able to make the perfect chai no matter the dietary preferences of your customers," said Kerry Anderson, Senior Brand Manager at Oregon Chai. Image Credit: Oregon Chai ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 9% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **All-natural Chai Concentrates:** Brands can look into developing all-natural alternatives to their existing product lines to cater to the needs of the health-conscious population - **USDA Organic and Non-gmo Project Verified Marks:** Brands can look into obtaining these certifications and prominently displaying them on their products to appeal to consumers who prioritize healthy choices - **Customizable Products:** Brands can look into offering customizable options to their products to cater to the diverse preferences of consumers ### Where This Applies - **Beverage Industry:** Beverage brands can develop all-natural and customizable drinks to appeal to health-conscious consumers with diverse preferences - **Organic and Non-gmo Food Industry:** Organic and non-GMO food brands can obtain certifications and promote their products as healthy alternatives to appeal to consumers who prioritize healthy choices - **Convenience Food Industry:** Convenience food brands can look into developing convenient and healthy options to satisfy the needs of on-the-go health-conscious consumers ## Related on Trend Hunter - [Masala Chai Concentrates](https://www.trendhunter.com/trends/the-chai-box.md) - [Masala Chai Concentrates](https://www.trendhunter.com/trends/masala-chai-concentrate.md) - [Lightly Sweetened Tea Concentrates](https://www.trendhunter.com/trends/tea-concentrates.md) - [Dairy-Free Chai Almond Lattes](https://www.trendhunter.com/trends/chai-almond-latte.md) - [Chai-Concentrated Beverage Mixes](https://www.trendhunter.com/trends/chaiconcentrated-beverage-mix.md) - [Ready-to-Mix Tea Lattes](https://www.trendhunter.com/trends/stash-tea-latte-concentrates.md) - [Authentic Masala Chai Powders](https://www.trendhunter.com/trends/authentic-masala-chai.md) - [Canned Low-Caffeine Chai Teas](https://www.trendhunter.com/trends/spiced-chai-latte.md) - [Dairy-Free Spiced Teas](https://www.trendhunter.com/trends/house-of-cha.md)