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# Hydrating Bi-Phase Perfumes
Bella Hadid's Ôrəbella Perfumes are Alcohol-Free and Skin-Nourishing

By Laura McQuarrie | Published 2024-04-30 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/orebella
References: [wwd](https://wwd.com/beauty-industry-news/beauty-features/bella-hadid-orebella-fragrance-launch-exclusive-interview-1236341158/) & [Orebella](http://www.Orebella.com)

Model and entrepreneur Bella Hadid is gearing up to launch her new perfume brand, [Ôrəbella](https://www.trendhunter.com/trends/orebella-solars), to the world with an innovative shake-to-activate formula that's alcohol-free and infused with essential oils and skin-caring ingredients. These perfumes explore the skinification of fragrance with formulas that are clean and hydrating thanks to a nourishing Ôrəlixir base made with snow mushroom and a moisturizing five-oil blend (camellia, almond, olive, jojoba and shea.)

While [Window2Soul](https://www.trendhunter.com/trends/orebella-2) is a sheer fresh floral with rose, jasmine, lemon and tonka bean, Salted Muse plays with sea salt, pink pepper, olive tree and lavender. Blooming Fire takes the senses on a journey to a tropical oasis with patchouli, monoi flower and bergamot. Ôrəbella's bi-phase genderless scents were developed with global fragrance houses [Firmenich](https://www.trendhunter.com/trends/florist-eau-de-parfum) and Robertet.

## Trend Insights (Trend Hunter)

- Score: 7.1/10
- Popularity: 93% | Activity: 96% | Freshness: 23%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts)

## Key Themes

### Why This Trend Is Growing

- **Skinification of Fragrance:** Exploring the fusion of skincare and perfume, creating scent formulas that are nourishing and hydrating for the skin.
- **Bi-phase Genderless Scents:** Innovating with dual-phase perfume compositions that blend different fragrances seamlessly for a unique olfactory experience.
- **Shake-to-activate Formulas:** Introducing perfumes with interactive packaging that require shaking to mix ingredients, enhancing user engagement and product experience.

### Industries Being Reshaped

- **Beauty and Personal Care:** Opportunity for beauty brands to integrate skincare benefits into fragrance products, catering to consumers seeking multi-functional and holistic solutions.
- **Luxury Fragrance:** Potential for luxury fragrance companies to adopt bi-phase formulations and genderless scents to appeal to a diverse and modern consumer base.
- **Packaging Design:** Emerging trends in interactive packaging design that encourage user interaction and add an element of novelty to traditional products like perfumes.

## Related on Trend Hunter

- [Essential Oil-Infused Perfume Sets](https://www.trendhunter.com/trends/orebella-2.md)
- [Water-Based Perfumes](https://www.trendhunter.com/trends/velvetvelo.md)
- [Solar Dry Oil Perfumes](https://www.trendhunter.com/trends/moodeaux-brand-new.md)
- [Mediterranean-Inspired Alcohol-Free Perfumes](https://www.trendhunter.com/trends/libre-fragrance.md)
- [Water-Based Fragrances](https://www.trendhunter.com/trends/water-based-fragrances.md)
- [Alcohol-Free Perfume Gels](https://www.trendhunter.com/trends/dolce-gabbana-dolce.md)
- [Plant-Based Aromatherapeutic Fragrances](https://www.trendhunter.com/trends/aromatherapeutic-fragrance.md)
- [Skin-Caring Fragrance Balms](https://www.trendhunter.com/trends/the-anywhere-fragrance-by-noyz.md)
- [Nourishing Oil Fragrances](https://www.trendhunter.com/trends/cult-gaia-eau-de-parfum.md)